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Advisement publishing method and device in mobile terminal

A mobile terminal and advertisement release technology, applied in the communication field, can solve problems such as low advertisement release efficiency and lower user experience, and achieve the effect of effective advertisement release, improving efficiency and frequency

Inactive Publication Date: 2012-04-04
鄂文轩
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0014] The present invention provides a method and device for publishing advertisements in a mobile terminal, which are used to solve the problems of low advertising publishing efficiency in the existing video advertisement publishing scheme, impression of the user's normal video operation, and reduced user experience

Method used

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  • Advisement publishing method and device in mobile terminal
  • Advisement publishing method and device in mobile terminal

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Embodiment Construction

[0057] As mentioned in the background art, in the existing video advertisement publishing solutions, on the one hand, the large amount of time in the normal video viewing process is not effectively used, resulting in a reduction in the efficiency of advertising publishing. On the other hand, the method of advertising publishing in a fixed position , It will affect the user's normal video viewing and operation process, or affect the normal screen playback, or cover the video operation buttons, resulting in misoperation.

[0058] The present invention is based on this problem and proposes an advertisement publishing method in a mobile terminal. The mobile terminal identifies the idle area in which the video file is played by itself, and uses such idle area for advertising.

[0059] Such as figure 1 What is shown is a schematic flowchart of an advertisement publishing method in a mobile terminal according to an embodiment of the present invention. The method specifically includes the f...

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Abstract

The embodiment of the invention discloses an advisement publishing method and device in a mobile terminal. According to the technical scheme of the invention, the mobile terminal recognizes an idle region of a video file when the video file is played, when the mobile terminal plays the video file, advertisements are published in the recognized idle region, therefore, based on the condition that a user is not influenced to watch the video file normally, the idle region in a display region of the mobile terminal is fully utilized for publishing the advertisements, thus the efficiency and the frequency of publishing the advertisements are increased, and the user is not influenced to watch the video normally, a new advertising mode is created for the fields of video type mobile client end software, an internet video sharing / playing on-demand / live playing platform, a video terminal advertisement player and the like, and more effective advertisement publishment is realized under the premise of no influence to user experiences.

Description

Technical field [0001] The present invention relates to the field of communication technology, and in particular, to an advertisement publishing method and device in a mobile terminal. Background technique [0002] Advertisement is a means of propaganda to convey information to the public openly and widely through a certain form of media for a specific need. [0003] Advertising can be divided into broad sense and narrow sense. Broad sense includes non-economic advertising and economic advertising. Non-economic advertising refers to advertising that is not for profit, and is also called effective advertising, such as various announcements, notices, and statements made by government administrative departments, social institutions, and even individuals. The main purpose is promotion; narrow advertising refers only to economic advertising, and Commercial advertising refers to advertising for the purpose of profit. It is usually an important means of communicating information between ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/458H04N21/414
Inventor 鄂文轩张潇
Owner 鄂文轩
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