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Method and system for pushing network information

A network information and network business technology, applied in the field of pushing network information, can solve the problems of low success rate, low probability and poor effect of network business

Active Publication Date: 2013-06-19
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The traditional method of pushing network information pushes network information related to network services to users at a fixed time and in a fixed manner, and the received effect is not good. That is, the success rate of network information recommendation network business is not high

Method used

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  • Method and system for pushing network information
  • Method and system for pushing network information

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0056] Such as figure 1 As shown, in one embodiment, a method for pushing network information includes the following steps:

[0057] Step S10, acquiring the user's friendship chain and friends on the friendship chain.

[0058] In an online community, a user can establish a friend relationship with one or more other users, and other users who have a friend relationship with the user constitute the user's friend relationship chain. The user's friendship chain is stored in the database in the form of a friend list corresponding to the user identifier. In this embodiment, the user's friend list can be obtained by acquiring the user's friend relationship chain, and the friends on the user's friend relationship chain can be further obtained. It should be noted that the relationship between a user and a friend is relative, and the user's friend is also a user in the online community.

[0059] Step S20, acquiring the degree of intimacy between the user and the friend.

[0060] Suc...

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Abstract

A method for pushing network information includes the following steps: obtaining a friend chain of a user and friends on the friend chain, obtaining the intimacy degree between the user and each friend, obtaining the service favorability of the friends of the user, calculating expectation favorability of the user on a network service according to the intimacy degree and the service favorability, and pushing the network information related to the network service to the user according to the expectation favorability. Through the method for pushing the network information, potential demands of the user can be effectively dug out, the probability of accepting the network service recommended in the network information by the user can be improved, and therefore the success rate of recommending the network service in the network information is improved. In addition, the invention further provides a system for pushing the network information.

Description

【Technical field】 [0001] The invention relates to the field of network technology, in particular to a method and system for pushing network information. 【Background technique】 [0002] With the development of network technology and the growth of user demands, various network services emerge in an endless stream. Service developers push network information related to network services to users through the Internet to spread and promote network services. [0003] The traditional method of pushing network information, when it is necessary to promote network services, pushes the network information related to the network service to all network users in a certain area in a certain information format, and updates the pushed information according to the preset period or frequency. Internet Information. [0004] The traditional method of pushing network information pushes network information related to network services to users at a fixed time and in a fixed manner, and the received...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L29/08
Inventor 丁江伟
Owner TENCENT TECH (SHENZHEN) CO LTD
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