Advertising display control method and apparatus

An advertisement display and control method technology, applied in the information field, can solve the problems of not displaying push advertisements, unable to control advertisement display, etc.

Inactive Publication Date: 2014-04-02
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when there is no need to display advertisements in some special scenarios, for example, when a game application is performing a key operation, or when push advertisements are not displayed for important customers, the display control of advertisements cannot be performed using the methods of the prior art

Method used

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  • Advertising display control method and apparatus
  • Advertising display control method and apparatus
  • Advertising display control method and apparatus

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Embodiment Construction

[0046] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0047] An exemplary application architecture provided by an embodiment of the present invention includes an advertisement server and a client.

[0048] The advertisement server is used for storing advertisements, and pushing advertisements to the client according to a preset advertisement pushing frequency.

[0049] The client is provided with an application, the application is provided with an advertisement SDK, and the advertisement SDK is a part of the applicati...

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Abstract

The present invention provides an advertising display control method and apparatus, which relates to the technical field of information, and is applied to a pushed advertisement for display and control. The method comprises: the application during staring is a SDK registered callback object which provides the advertisement SDK after receiving the advertisement is called to judge whether to display advertisement; the advertisement SDK receives an advertising display request sent by an advertising server, and the advertising display request includes the pushed advertisement; the advertisement SDK calls the callback object which judges whether the application actual operation condition meets the improper condition of display advertisement, and the content of the callback object includes judging whether the application actual operation condition meets the improper condition of display advertisement; and the advertisement SDK based on the judgment result of the callback object controls the pushed advertisement whether to display. The present invention is mainly applied to the advertisement for display control.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to an advertisement display control method and device. Background technique [0002] At present, the advertisement push administrator can set the advertisement push frequency, push time period and other advertisement push description information on the advertisement platform portal (entry), and the advertisement server pushes advertisements to the client according to the advertisement push description information. The implementation is as follows : [0003] When the application on the client starts, initialize the advertising SDK (SoftwareDevelopmentKit, software development kit); [0004] The advertising SDK establishes a communication connection with the advertising server, and sends client information to the advertising server; [0005] The advertisement server receives the client information, pushes an advertisement to the client and sends a display request; [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G09F27/00G06F9/46
CPCG06Q30/0241
Inventor 毛祖光胡迅
Owner HUAWEI TECH CO LTD
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