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A method of cross-analyzing user behavior

A user and behavior technology, applied in marketing, special data processing applications, website content management, etc., can solve problems such as small sample size, insufficient resource utilization, and insufficient range of user behavior data collection, so as to improve user experience, The analysis results are accurate and rich, and the effects of good psychological activities and user needs

Active Publication Date: 2018-08-03
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the defect of the existing technology is that the collection range of user behavior data is not wide enough, and the number of samples is small, so the space for analysis is very limited; especially in today's big data environment, the resource of "user behavior" has not been realized. Take advantage of

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  • A method of cross-analyzing user behavior

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Embodiment Construction

[0034] For example, certain words are used in the description and claims to refer to specific components. Those skilled in the art should understand that hardware manufacturers may use different terms to refer to the same component. This specification and claims do not use differences in names as a way to distinguish components, but use differences in functions of components as a criterion. If the "include" mentioned in the entire specification and claims is an open term, it should be interpreted as "include but not limited to". "Approximately" means that within the acceptable error range, those skilled in the art can solve the technical problem within a certain error range, and basically achieve the technical effect. In addition, the term "coupled" herein includes any direct and indirect electrical coupling means. Therefore, if the text describes that a first device is coupled to a second device, it means that the first device can be directly electrically coupled to the seco...

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Abstract

The invention discloses a method for cross-over analysis of a user behavior. The method comprises the following steps: establishing a user database, wherein a plurality of dimensionalities are arranged in the user database and one or more label names are arranged on each dimensionality; collecting and storing use data of multiple users in a user data set in the user database, wherein the user data of each user comprises a user ID and a matched label name of the user on one or more dimensionality; collecting and storing the label data corresponding to each dimensionality in a label set of the use database, wherein each label data comprises a label name and a plurality of user visiting cards matched with the label; presetting a cross-over analysis calculation strategy, calling for the user data set and / or the label set according to the cross-over analysis calculation strategy, and extracting the user data and / or the label data in the user data set and / or the label set; utilizing the cross-over analysis of calculation strategy to perform analysis calculation on the extracted user data and / or label data, thereby acquiring the user behavior data.

Description

Technical field [0001] This application relates to the field of data integration and data optimization, and specifically to a method of cross-analyzing user behavior. Background technique [0002] In the context of the current highly active Internet field, especially in popular sectors such as online video, e-commerce, social platforms, or instant messaging, there is very fierce competition. Internet companies, as providers of Internet services; on the one hand, they are constantly optimizing, improving, and transforming their original businesses to stabilize the existing user groups; on the other hand, they are committed to developing new and more dynamic new Business, in order to keep up with the dynamics of the industry, to obtain more new users and attention. In the final analysis, the key to attracting users is to provide a better user experience than competitors. [0003] On this basis, if you want to continuously improve the user experience, a full understanding of user ps...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
CPCG06F16/958G06Q30/0201
Inventor 单明辉卢学裕姚键潘柏宇卢述奇
Owner ALIBABA (CHINA) CO LTD
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