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Method, device and calculating equipment for classifying users and content

A technology of computing equipment and content type, which is applied in computing, computer parts, character and pattern recognition, etc., and can solve the problem of large amount of iterative calculation

Active Publication Date: 2015-05-06
BEIJING QIERBULAITE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, to classify content according to these algorithms, there should be many attributes of the content first, and when using these algorithms, the amount of iterative calculation is very large

Method used

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  • Method, device and calculating equipment for classifying users and content
  • Method, device and calculating equipment for classifying users and content
  • Method, device and calculating equipment for classifying users and content

Examples

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Embodiment Construction

[0029] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0030] The scheme adopted in the embodiment of the present invention is to carry out bi-clustering analysis on website users and content, and its realization principle is as follows:

[0031] Consider the user and content as two independent point sets of the bipartite graph, the user as the left point set L, the content as the right point set R, and the user's visits to the content as the weight on the edge. The goal is to combine a...

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Abstract

The invention discloses a method, a device and a piece of calculating equipment for classifying users and content. The device comprises an initializing module which is used for assigning a user for each user type and assigning content for each content type; a page view calculating module which is used for calculating a first page view of the user type on the content, a second page view of the user on each content type and a third page view of each user type on each content type; a similarity calculating module which is used for calculating the similarity between each user and each user type according to the second page view and the third page view and calculating the similarity between each content and each content type according to the first page view and the third page view; and a classifying module which is used for selecting the user type which is most similar to each user as the user type of the user and selecting the content type which is most similar to each content as the content type of the content.

Description

technical field [0001] The invention relates to the fields of computers and the Internet, in particular to a method, device and computing equipment for classifying users and contents. Background technique [0002] The website's analysis of user access content can provide reference for website content construction and operation. In terms of content construction, it is possible to further cooperate with merchants or find business opportunities based on the products with faster growth in user visits. In terms of user services, targeted recommendations can be made to users based on the products they are interested in. In terms of operation management, the cost-benefit level of each content type of the website can be converted according to the level of income brought to the website owner by different user types. Wherein, the website content may be all content displayed to users by the website, such as website pages, user posts, website categories, commodity names, and commodity...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F18/23211
Inventor 胡勇
Owner BEIJING QIERBULAITE TECH
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