The embodiment of the invention provides a content recognition method and device, equipment, a readable storage medium and a program product, and relates to the fields of content recognition, maps and the like, and application scenes include but are not limited to content recognition scenes. The method comprises the following steps: acquiring to-be-identified content; performing content identification on the to-be-identified content to obtain a target
label set corresponding to the to-be-identified content; based on the target
label set, a preliminary recognition result of the to-be-recognized content is determined, and the preliminary recognition result represents that the
content type of the to-be-recognized content is a non-
target type, a
target type or a suspected
target type; if the preliminary recognition result represents that the
content type of the to-be-recognized content is a non-target type or a target type, determining the preliminary recognition result as a target recognition result of the to-be-recognized content; and if the preliminary identification result represents that the
content type of the to-be-identified content is a suspected target type, performing classification
processing on the to-be-identified content through a trained category identification model to obtain a target identification result of the to-be-identified content.