Popularization information pushing method and device

Abstract

The embodiment of the invention discloses a popularization information pushing method and device. The popularization information pushing method is applied to a terminal and comprises the following steps: obtaining user behaviour data about a user using the terminal; analyzing the obtained user behaviour data so as to obtain behaviour information and / or behaviour access object information of the user; determining the information type of the obtained behaviour information and / or behaviour access object information of the user; searching popularization information corresponding to the determined information type from a popularization information base stored in the device; and pushing the searched popularization information to the user. By applying the technical scheme provided by the embodiment of the invention, the popularization information pushed to the user is possibly interesting to the user; the user can be prevented from being interfered by excessive irrelevant popularization information; furthermore, the technical scheme is executed on the terminal; information transfer between the terminal and a server is unnecessary; the privacy of the user can be protected; the network bandwidth can be saved; and the network flow can be reduced.

Description

Technical field [0001] The present invention relates to the field of computer application technology, in particular to a method and device for pushing promotion information. Background technique [0002] With the rapid development of Internet technology, users can perform various network activities, such as chatting, playing games, shopping, etc., through mobile phones, computers and other terminals. The terminal can actively push some promotion information, such as product advertisements, to users. [0003] The existing promotion information push method is that the server first determines the promotion information to be pushed to the user, and then uniformly sends the determined promotion information to each terminal, so that each terminal pushes the received promotion information to the user. [0004] This method has certain shortcomings. The server determines the promotion information to be pushed and sends it to each terminal uniformly, so that the promotion information received...

AI Technical Summary

Problems solved by technology

[0004] This method has certain shortcomings. The server determines the promotion information to be pushed and sends it to each terminal uniformly, so that the promotion information received by each terminal is the same, and the promotion information pushed by each terminal to different users is also the same. In general, the personalization of users is quite different, and the promotional information pushed by the terminal to the user may not be of interest to the user. In this way, the meaning of the push is lost, and irrelevant promotional information will cause too much disturbance to the user.

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