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Heat map system based on advertisement putting quantity

A technology of delivery volume and maps, applied in the field of thermal map system, to achieve the effect of high return on investment and high advertising delivery rate

Active Publication Date: 2016-04-06
SHANGHAI BIHU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Also, it might be wrong to think that a particular image is a navigation link

Method used

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  • Heat map system based on advertisement putting quantity

Examples

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Embodiment Construction

[0046] The system involved in this embodiment includes a front end and a server;

[0047] The front end includes a map heat request module, a map data receiving module and a map data display module;

[0048] The server includes a request receiving module, a data analysis module, a map module, a composition module and a push module;

[0049] The server receives the request from the map thermal request module through the request receiving module;

[0050] The server analyzes the content of the request through the data analysis module;

[0051] The server obtains the thermal conditions on the map through the map module according to the content of the request;

[0052] The server uses the composition module to make heat maps with different degrees of heat;

[0053] (Wherein, the composition module includes a data processing module and a map production module; the data processing module analyzes and counts the thermal conditions on the acquired map, and the map production module p...

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Abstract

The invention relates to a heat map system based on the advertisement putting quantity. The heat map is characterized by comprising a server and a front end. The front end comprises a map heat request module, a map data receiving module and a map data display module. The server comprises a request receiving module, a data analysis module, a map module, a picture composition module and a push module. According to the heat map system based on the advertisement putting quantity, statistics is conducted according to the advertisement putting quantity, and therefore an advertiser can work out hot zones and advertisement putting conditions more clearly through analysis.

Description

technical field [0001] The present invention relates to the field of system software, in particular to a thermal map system based on the amount of advertising. Background technique [0002] Heatmaps are graphical representations that show which areas of the page visitors are most interested in and the geographic regions where the visitors are located, in a specially highlighted form. Heatmaps can show what's happening in non-clickable areas. You'll find that visitors often click on places that aren't links, and maybe a resource link should be placed there. For example: If you find that people are always clicking on a certain product picture, maybe they want to see a larger picture, or they want to know more about the product. Also, it might be mistaken to think that a particular image is a navigation link. [0003] A heatmap can also tell which parts of a page attract the most attention from visitors. This is very useful for webmasters or administrators who have little e...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0255G06Q30/0263
Inventor 王剑锋张小林
Owner SHANGHAI BIHU NETWORK TECH CO LTD
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