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Method and device for interactive television program recommendation of television interactive system

A technology for interactive TV and program recommendation, applied in the Internet field to achieve the effect of enhancing interactivity and visual experience, increasing ratings, and increasing enthusiasm

Inactive Publication Date: 2016-04-13
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times

Method used

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  • Method and device for interactive television program recommendation of television interactive system
  • Method and device for interactive television program recommendation of television interactive system
  • Method and device for interactive television program recommendation of television interactive system

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Embodiment Construction

[0023] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0024] An embodiment of the present invention provides a method for recommending interactive TV programs in a TV interactive system, see figure 1 ,include:

[0025] S100 acquires user terminal information;

[0026] In the interactive TV system of the present invention, by configuring the interactive information on the TV video screen, the user can participate in the interaction of the TV program when watching the TV video. see figure 2 , during the broadcast of the football field, the interactive activity provided by Nike sponsors on the upper left of the video, the user can use the mobile terminal or any communication terminal, see figure 2 As shown on the mob...

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Abstract

The invention discloses a method and a device for interactive program recommendation of a television interactive system, which are used for specifically recommending interactive television programs according to regional information of users. The method comprises the following steps of: acquiring user terminal information; determining regional information of the user according to the user terminal information; determining interactive television program recommendation information according to the regional information of the user; and transmitting the interactive television program recommendation information to the user terminal. According to the method and the device provided by the invention, by means of configuring a corresponding regional weight value for the interactive television program according to content information of the interactive television programs, acquiring the regional information of the user, and recommending the television program, which has relatively higher regional weight value and corresponds to the region, for the user, television program information and expansion information are specifically recommended for the user, and positivity of participating in interactive projects of the user is improved. The method and the device attract the user to participate in watching and interaction of a video played in the television, thus, audience rate of the television program is improved, and participation interactivity and visual experience of the user are enhanced.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for recommending interactive TV programs in a TV interactive system. Background technique [0002] In the existing radio and television system, the service provision is one-way, and the user can only accept it passively. From the perspective of the actual operation of the user, the live broadcast only supports simple operations such as entering broadcasting, exiting broadcasting, and switching channels. The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times. [0003] With the development of mobile Internet technology, mobile terminals, such as mobile phones, have a very high penetration rate, and users can enjoy multimedia content on the Internet through mobile terminals, thereby affecting the viewing of radio and television services. [0004] In the process of TV broadcasting video, attracting users to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/25H04N21/258H04N21/45
CPCH04N21/25891H04N21/252H04N21/25841H04N21/4532
Inventor 呼伦夫
Owner TVM BEIJING TECH
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