Reward method based on user consumption and reward system thereof

Abstract

The invention provides a reward method based on user consumption and a reward system thereof, and belongs to the technical field of fund management. The reward method comprises the following steps that a service platform collects the commission of cooperation merchants; the service platform uses a part of the commission as reward fund; and the service platform issues the reward fund in a reward manner. According to the reward method, the collected commission of the cooperation merchants is integrated through the service platform, a part of the commission acts as the reward fund, and the reward fund of the service platform is issued to users in the reward manner and the rewards attractive to and preferred by users are provided to the users so that the multi-win state of the users, the merchants and the service platform can be realized and the operation cost can also be reduced.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular, to a reward method and system based on user consumption. Background technique [0002] With the development of the Internet, online consumption accounts for an increasing proportion of people's lives. Various e-commerce models and various promotional activities have emerged as the times require. The common reward methods are point exchange and consumption, which are the most direct way to attract users. The way. [0003] Most of today's merchants, such as large shopping malls, large supermarkets, chain-operated department stores, China Mobile, electrical appliances sellers or restaurants use points to attract users to return to the store for shopping and consumption. [0004] Points are an important marketing method used by merchants to attract users and increase user loyalty. The main purpose of points is to attract users to return to consumption and increase user ...

AI Technical Summary

Problems solved by technology

[0005] At present, the rewards of merchants are all carried out to achieve a certain purpose, which will generate certain benefits for users, but they are not lasting benefits, or conditional benefits. They have not achieved a win-win situation in the true sense, and it is difficult to motivate users to maintain long-term continuous consumption

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