An advertisement effect monitoring method and a system based on block chain technology

An advertising effect and monitoring system technology, applied in the computer field, can solve the problems of opacity, monitoring data cannot be shared, and monitoring standards are not uniform, and achieve the effects of promoting sharing, increasing return on investment, and improving authenticity and effectiveness

CN109472634AInactive Publication Date: 2019-03-15ZHONGAN INFORMATION TECH SERVICES CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2019-03-15
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an advertisement effect monitoring method and system based on block chain technology. The method comprises the following steps: defining roles for nodes on the system. The roles include at least advertiser, media party and recorder. The advertiser publishes an advertisement placement announcement into the system; The media reads the advertisement placement announcement which is not executed in the system from the block chain, deploys the advertisement on its own platform, and feeds back the advertisement effect monitoring data to the system; The recorder checks and agrees on the advertisement effect monitoring data fed back to the system, and if the check passes, records it into the block chain, otherwise broadcasts the notification that the advertisement effect monitoring data is illegal; Advertisers pay for the advertising process in the system. The advertisement effect monitoring system established by the block chain technology of the invention can accuratelymonitor and real-time feedback the putting effect of the advertisement, realize the accurate putting of the Internet advertisement, and promote the healthy and rapid development of the Internet advertisement market.
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Description

technical field

[0001] The present invention relates to the field of computer technology, in particular to an advertising effect monitoring method and system based on block chain technology. Background technique

[0002] With the rapid development of the Internet industry and the continuous improvement of global informatization, Internet applications are becoming more and more popular, and the scale and browsing time of Internet users have increased dramatically. The huge user scale has promoted the rise of the Internet advertising market, and various Internet media channels have become the mainstream communication platform for corporate marketing.

[0003] With the continuous expansion of the scope of Internet media, the amount of corporate advertising has risen sharply. Advertisers inevitably need to pay attention to the effect of Internet advertising in order to carry out advertising more conveniently and on a larger scale. Therefore, third-party advertising monitoring a...

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Embodiment Construction

[0055] In order to make the purpose, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only Some, but not all, embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0056] The present invention uses blockchain technology to design a credible, shared, and transparent advertising effect monitoring system to replace the opaque third-party advertising monitoring agency model and establish a win-win and benign development for advertisers and media parties. Internet advertising market ecology. The advertising effect monitoring system b...