An advertisement effect monitoring method and a system based on block chain technology

Abstract

The invention discloses an advertisement effect monitoring method and system based on block chain technology. The method comprises the following steps: defining roles for nodes on the system. The roles include at least advertiser, media party and recorder. The advertiser publishes an advertisement placement announcement into the system; The media reads the advertisement placement announcement which is not executed in the system from the block chain, deploys the advertisement on its own platform, and feeds back the advertisement effect monitoring data to the system; The recorder checks and agrees on the advertisement effect monitoring data fed back to the system, and if the check passes, records it into the block chain, otherwise broadcasts the notification that the advertisement effect monitoring data is illegal; Advertisers pay for the advertising process in the system. The advertisement effect monitoring system established by the block chain technology of the invention can accuratelymonitor and real-time feedback the putting effect of the advertisement, realize the accurate putting of the Internet advertisement, and promote the healthy and rapid development of the Internet advertisement market.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an advertising effect monitoring method and system based on block chain technology. Background technique [0002] With the rapid development of the Internet industry and the continuous improvement of global informatization, Internet applications are becoming more and more popular, and the scale and browsing time of Internet users have increased dramatically. The huge user scale has promoted the rise of the Internet advertising market, and various Internet media channels have become the mainstream communication platform for corporate marketing. [0003] With the continuous expansion of the scope of Internet media, the amount of corporate advertising has risen sharply. Advertisers inevitably need to pay attention to the effect of Internet advertising in order to carry out advertising more conveniently and on a larger scale. Therefore, third-party advertising monitoring a...

AI Technical Summary

Problems solved by technology

[0008] In order to solve the problems of the prior art, the embodiment of the present invention provides an advertising effect monitoring method and system based on blockchain technology to overcome the severe opacity and non-uniform monitoring standards in the third-party advertising monitoring agency model in the prior art , and the monitoring data owned by the media and third-party monitoring agencies cannot be shared, etc.

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