Advertisement pushing method and device

An advertising push and advertising technology, applied in the field of communication, can solve the problems of inability to know the advertising video, inability to know the user's satisfaction with the advertising video, and inability to improve the quality of the advertising video, and achieve the effect of improving the quality of the push and the friendly experience effect.

Active Publication Date: 2017-05-17
满天星(桐乡)新媒体科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, more and more advertisers push a large number of advertisements to smart device users, but after the advertisements are broadcast, it is impossible to know the user's satisfaction with the advertisement video, and it is impossible to know the advertisement video pushed this time. Which part can attract users and which part of users is not interested, it is impossible to improve the deficiencies in the advertising video, that is, the quality of the pushed advertising video cannot be improved

Method used

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  • Advertisement pushing method and device
  • Advertisement pushing method and device

Examples

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Embodiment Construction

[0047] It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

[0048] A mobile terminal implementing various embodiments of the present invention will now be described with reference to the accompanying drawings. In the following description, suffixes such as 'module', 'component' or 'unit' used to represent elements are used only to facilitate the description of the present invention, and have no specific meaning per se. Therefore, "module" and "component" can be used interchangeably.

[0049] The present invention provides an advertisement push method.

[0050] like figure 1 shown, figure 1 This is a flowchart of an embodiment of an advertisement pushing method of the present invention.

[0051] The advertisement pushing method of this embodiment includes the following steps:

[0052] Step S100, when the pushed advertisement video starts to play, record the start tim...

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Abstract

The invention discloses and an advertisement pushing method and device; the advertisement pushing method comprises: at the start of playing a pushed advertisement, recording start time; in broadcast video playing process, monitoring behavior information of a user in real time, and subsequently recording times at which user behavior information changes; at the end of playing the advertisement video, recording end time; segmenting the advertisement video according to the recorded time; judging a user's attitude to each segment of the advertisement according to the user's behavior information corresponding to the segment of the advertisement video, wherein the attitude includes likes and dislikes; formulating an advertisement video pushing strategy according to the user's attitude to each segment of the advertisement video. By using the advertisement pushing method and device according to the technical scheme in the embodiment, advertisement videos can be pushed in targeted manner according to users' likes, the quality of pushed advertisement videos is effectively improved, and better user experience can be provided.

Description

technical field [0001] The present invention relates to the field of communication technologies, and in particular, to an advertisement push method and a push device. Background technique [0002] With the development of the mobile Internet and the popularization of smart mobile terminals, the user group of smart phones is getting larger and larger, and at the same time, more intelligent and humanized demands are put forward for software. [0003] In the existing technology, more and more advertisers push a large number of advertisements to smart device users, but after the advertisement is broadcast, it is impossible to know the user's satisfaction with the advertisement video, and it is impossible to know the advertisement video pushed this time. Which part can attract users and which part of users are not interested, it is impossible to improve the deficiencies in the advertising video, that is, it is impossible to improve the quality of the advertising video pushed. SU...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0251
Inventor 颜业钢
Owner 满天星(桐乡)新媒体科技有限公司
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