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Advertisement push method and push device

An advertising push and advertising technology, applied in the field of communication, can solve the problems of inability to know the advertising video, inability to know the user's satisfaction with the advertising video, and inability to improve the quality of the advertising video, and achieve the effect of improving the quality of the push and the friendly experience effect.

Active Publication Date: 2020-08-28
满天星(桐乡)新媒体科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, more and more advertisers push a large number of advertisements to smart device users, but after the advertisements are broadcast, it is impossible to know the user's satisfaction with the advertisement video, and it is impossible to know the advertisement video pushed this time. Which part can attract users and which part of users is not interested, it is impossible to improve the deficiencies in the advertising video, that is, the quality of the pushed advertising video cannot be improved

Method used

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  • Advertisement push method and push device
  • Advertisement push method and push device
  • Advertisement push method and push device

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Embodiment Construction

[0047] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0048] A mobile terminal implementing various embodiments of the present invention will now be described with reference to the accompanying drawings. In the following description, use of suffixes such as 'module', 'part' or 'unit' for denoting elements is only for facilitating description of the present invention and has no specific meaning by itself. Therefore, "module" and "component" may be mixedly used.

[0049] The invention proposes an advertisement pushing method.

[0050] Such as figure 1 as shown, figure 1 It is a flowchart of an embodiment of the advertisement pushing method of the present invention.

[0051] The advertisement pushing method of this embodiment includes the following steps:

[0052] Step S100, when the pushed advertisement video starts playing, record the start time; during the advertise...

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Abstract

The invention discloses and an advertisement pushing method and device; the advertisement pushing method comprises: at the start of playing a pushed advertisement, recording start time; in broadcast video playing process, monitoring behavior information of a user in real time, and subsequently recording times at which user behavior information changes; at the end of playing the advertisement video, recording end time; segmenting the advertisement video according to the recorded time; judging a user's attitude to each segment of the advertisement according to the user's behavior information corresponding to the segment of the advertisement video, wherein the attitude includes likes and dislikes; formulating an advertisement video pushing strategy according to the user's attitude to each segment of the advertisement video. By using the advertisement pushing method and device according to the technical scheme in the embodiment, advertisement videos can be pushed in targeted manner according to users' likes, the quality of pushed advertisement videos is effectively improved, and better user experience can be provided.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to an advertisement pushing method and a pushing device. Background technique [0002] With the development of the mobile Internet and the popularization of smart mobile terminals, the user base of smart phones is getting bigger and bigger, and at the same time, more intelligent and humanized demands are put forward for software. [0003] In the existing technology, more and more advertisers push a large number of advertisements to smart device users, but after the advertisements are broadcast, it is impossible to know the user's satisfaction with the advertisement video, and it is impossible to know the advertisement video pushed this time. Which part can attract users and which part of users is not interested, it is impossible to improve the deficiencies in the advertising video, that is, the quality of the pushed advertising video cannot be improved. Contents of the inve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0251
Inventor 颜业钢
Owner 满天星(桐乡)新媒体科技有限公司
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