Advertising method and system

An advertising and advertising technology, applied in the computer field, can solve problems such as the inability to meet the needs of advertisers to place advertisements in real time, the inability to meet the needs of advertisers to attract new users, and the inability of advertisers to bring new users, etc. Long-term benefits and the effect of meeting new demand

Active Publication Date: 2020-11-24
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] (1) In the existing technology, the frequency from preparing the target group to loading the advertisement index online is updated once a day, that is, the prepared target group will take effect the next day, which cannot meet the needs of advertisers for real-time advertising
[0013] (2) In the prior art, the target population is loaded into the online index by setting the ID of the target population. This method will generate a large amount of redundant data and waste index resources
The target groups selected by these two methods cannot bring new users to advertisers, and cannot meet the needs of advertisers for attracting new users.

Method used

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  • Advertising method and system
  • Advertising method and system
  • Advertising method and system

Examples

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Embodiment Construction

[0056] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0057] figure 1 is a schematic diagram of main steps of an advertisement delivery method according to an embodiment of the present invention. Such as figure 1 As shown, the advertisement delivery method in the embodiment of the present invention mainly includes the following steps:

[0058] Step S101: Create an advertisement unit and specify a commodity code associated ...

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Abstract

The embodiment of the invention provides an advertisement putting method and system. The target population is preloaded in the form of categories, and advertisements are put in real time according to an index from users to categories and an index from the categories to target units. The advertisement putting method comprises the steps of creating an advertisement unit, specifying a commodity code associated with the advertisement unit, and mapping the commodity code into a category; generating a target population corresponding to the category, and pre-loading the target population of each category to the index from users to categories; generating an index from categories to advertisement units according to the commodity code associated with the advertisement unit and the category mapped by the commodity code; acquiring and analyzing user information, finding a category corresponding the user according to information acquired by analysis and the index from users to categories, then finding an advertisement unit corresponding to the category according to the index from categories to advertisement units, and playing the advertisement unit.

Description

technical field [0001] The invention relates to the field of computers, in particular to an advertisement placing method and system. Background technique [0002] In the field of digital marketing, advertisers promote conversion and increase revenue by targeting advertisements to target groups. In the process of advertising delivery, the delay of delivery and the selection of target groups have a direct impact on the effect of advertising delivery. Among them, the time delay for advertising to take effect is the time from when the advertiser selects the target group to when the advertisement is exposed. The shorter the time delay, the better the effect of the advertisement. The target group is all users that the advertiser wants to advertise, that is, the object of advertisement exposure. Some target groups are suitable for the remarketing process of purchased users and are suitable for activating old users for advertisers; some target groups are suitable for It is suitabl...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255
Inventor 赫南陈英杰郭谦孙振鹏李婵怡温园旭黄超胡景贺
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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