Cross-application ID identification method and apparatus, storage medium and terminal
An identification method and identification device technology, applied in the field of Internet data, can solve problems such as unfavorable DSP success rate, inability to continue to track user follow-up behavior, DSP failure to identify, etc., to make up for technical defects, accurate success rate, and determine success rate Effect
Active Publication Date: 2017-12-12
JINGZAN ADVERTISING SHANGHAI CO LTD
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[0004] However, when the user clicks on the information released by the information publisher through the DSP in an application (application, APP for short, also called an application) of the smart device, and lands on another application program associated with the information publisher After that, based on the existing technology, the DSP will not be able to continue to track the user's subsequent behavior
For example, a user clicks a link on WeChat to display information, and the link jumps to the website on the browser of the information publisher that provides the displayed information. Based on the existing technology, the DSP cannot recognize the information in the WeChat environment and In the browser environment, it is the same user who accesses the link of the displayed information, which leads to the single click behavior of the same user may be split into multiple statistical results, which is not conducive to DSP to determine the success rate of information delivery
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[0026] Those skilled in the art understand that, as mentioned in the background art, the existing technology is still limited to detecting the user's click behavior in the environment of a single application program (application, referred to as APP, hereinafter referred to as the application), and statistically displaying information based on the click behavior The delivery success rate (also referred to as delivery success rate).
[0027] However, when the display information clicked by the user is displayed by a Uniform Resource Locator (Uniform ResourceLocator, referred to as URL) (for example, mobile feeds information), and after clicking the URL, it will jump to another application program to open the The landing page corresponding to the URL, that is, after the user clicks the URL on an application, the display content corresponding to the URL will not be displayed on the current application, but will automatically jump to another application to open The webpage correspo...
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The invention provides a cross-application ID identification method and apparatus, a storage medium and a terminal. The method comprises the following steps: receiving click information sent by a first application program, wherein the first application program is installed in the terminal, the click information is generated based on a click operation, the click information comprises a click time of the click operation and a display request associated with the display information appointed by the click operation; determining the ID of the terminal and click feature information based on the display request; receiving user browsing information sent by a second application program, wherein the user browsing information is generated based on a browsing operation, and the user browsing information comprises a browsing time of the browsing operation and browsing feature information; and when the click feature information is matched with the browsing feature information, and the interval between the click time and the browsing time is smaller than a preset threshold, identifying the browsing operation as being accomplished by the terminal identified by the ID. By adoption of the scheme of the invention, the ID in different application program environments can be effectively opened.
Description
technical field [0001] The invention relates to the field of Internet data, in particular to a cross-application ID identification method and device, a storage medium, and a terminal. Background technique [0002] With the increasing popularity of smart devices (such as mobile devices such as mobile phones and IPADs), more and more people are accustomed to browsing the Internet through smart devices, and information publishers are gradually focusing on information display on smart devices. [0003] Existing information publishers can display information on smart devices in a real-time bidding (Real-time Bidding, RTB) manner based on a Demand-Side Platform (DSP for short). [0004] However, when the user clicks on the information released by the information publisher through the DSP in an application (application, referred to as APP, or application) of the smart device, and lands on another application program associated with the information publisher Finally, based on the e...
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Login to View More IPC IPC(8): H04L29/08G06Q30/02
CPCG06Q30/0242G06Q30/0275H04L67/535
Inventor汤奇峰李飞
OwnerJINGZAN ADVERTISING SHANGHAI CO LTD