Budget control method and device for demand-side platform, storage medium and terminal
A technology of demand-side platform and control method, applied in computing, data processing applications, instruments, etc., can solve the problems affecting the information delivery effect of the information publisher, the requirements of the information publisher, and the low number of input clicks, so as to improve the information publishing effect. Effect
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
Method used
Image
Examples
Embodiment Construction
[0033] Those skilled in the art understand that, as mentioned in the background art, the existing Demand Side Platform (DSP for short) cannot provide a reasonable control solution for the budget, so that the effect of information release is not good, and the progress of budget spending is uncontrollable.
[0034] In order to solve the above technical problems, the technical solution of the embodiment of the present invention provides a budget control method for the demand-side platform, including: according to the average click consumption when publishing information to be released on multiple device types in history, determine the target The budget allocation ratios of the multiple device types, wherein the device type with the smaller average click consumption in history has a larger budget allocation ratio; allocate the total budget to the multiple device types according to the budget allocation ratio; for For each device type, adjust the possibility of releasing the informa...
PUM
Abstract
Description
Claims
Application Information
- R&D Engineer
- R&D Manager
- IP Professional
- Industry Leading Data Capabilities
- Powerful AI technology
- Patent DNA Extraction
Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.
© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com