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Method and system for realization of network information release

A network information and information bit technology, applied in the field of network information release, can solve the problems of CPM customized traffic 1 increase, CPM customized traffic curve information bit flow prediction inaccurate, etc., to achieve the effect of improving information release effect and smooth release effect

Active Publication Date: 2013-10-23
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

like figure 1 As shown, according to the CPM customized flow curve, it can be seen that the CPM customized flow 1 does not increase significantly with the increase of the total flow of information bits; Jitter due to inaccuracies such as figure 1 fluctuations in

Method used

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  • Method and system for realization of network information release
  • Method and system for realization of network information release
  • Method and system for realization of network information release

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Experimental program
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Embodiment Construction

[0027] The basic idea of ​​the present invention is: according to historical browsing data and real-time browsing data, real-time control of CPM custom release rate.

[0028] figure 2 A schematic flow diagram of the method for publishing network information for the present invention, such as figure 2 As shown, the method includes:

[0029] Step 200: Obtain an initial customized publishing rate.

[0030] In this step, initial refers to the release of information from 0 o'clock in a day, 0:00 is the initial moment, and the initial custom release rate in,

[0031] PV 0计划 It is the total number of views that the information publisher plans to publish on any information position, and it is also recorded as CPM 发布 ;

[0032] is the historical average one-day pageview volume of X days before the release day on the information bit, Wherein, X can be 30 days, and the specific number of days is not used to limit the protection scope of the present invention; PV Li is the t...

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Abstract

The invention discloses a method for realization of network information release. The method includes: acquiring an initial custom release rate; releasing CPM information according to the custom release rate; carrying out a statistics of releasing times and adjusting the custom release rate according to real-time releasing times. The invention also discloses a system for the realization of the network information release. Through historical browse data and real-time browse data, the method and system for the realization of the network information release enable the custom release rate of the CPM to be controlled in a real-time manner. An effective feedback mechanism enables the custom release rate to be controlled more precisely so that information release effect is improved.

Description

technical field [0001] The invention relates to network information processing technology, in particular to a method and system for realizing network information publishing. Background technique [0002] The network information release method based on the pricing method based on the number of information display times to count the cost per thousand (CPM) requires that the release of information be evenly distributed within a period of time (usually one day) with the traffic of the website, which gives control over the release of network information. Higher requirements were put forward. [0003] The existing technical solution for information release is: to predict the browsing of information bits according to the historical average data, so as to meet the requirement of controlling the CPM information release rate. This method does not take into account the deviation relationship between information bit flow and history on the day of information release, and does not corre...

Claims

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Application Information

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IPC IPC(8): H04L12/58H04L29/08
Inventor 朱龙云徐亮王博凌生龙
Owner TENCENT TECH (SHENZHEN) CO LTD
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