This invention relates to a copyright protection method on the Internet, including the following steps: a, set up the relevant content associated hyperlinks to copyright works, and then submit the title link generated to the website to show, and if the target of the said title link is the advertising message, when clicking the said title link, issue a request signal to the website; b, when the website receiving the request signal sent by the clicking of online users, the Web server of the said first site send the advertising information to the clicking user, and then send the specific content of the said copyright works of the copyright owner to the clicking user, and meanwhile, generate a sending advertising record because of clicking the specific content of the said copyright works. This invention provides a practical and effective copyright protection method in the Internet, to create copyright revenues for the copyright owner on the Internet.