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Method and system for publishing intelligent advertisement

An advertising publishing, intelligent technology, applied in character and pattern recognition, commerce, instruments, etc., can solve the problem of not being able to advertise audience objects, and achieve the effect of improving publishing efficiency

Inactive Publication Date: 2010-01-06
余洋
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AI Technical Summary

Problems solved by technology

However, the device cannot play targeted advertising content for advertising audiences

Method used

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  • Method and system for publishing intelligent advertisement
  • Method and system for publishing intelligent advertisement
  • Method and system for publishing intelligent advertisement

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Experimental program
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Embodiment Construction

[0044] Attached below Figure 1~5A preferred embodiment of the present invention will be described in detail.

[0045] see figure 1 , according to a kind of intelligent advertisement release method of the present invention, be used for the advertisement release to user or special user, mainly comprise the following steps:

[0046] A. Collect the characteristic information of users or special users and the information of their area. Collecting characteristic information of special users includes: IC card scanning, user identity authentication, eye iris recognition, fingerprint recognition and other information collected and / or output by input devices that can identify specific users.

[0047] B. Compare whether the collected user or special user feature information matches the pre-stored user feature information, if yes, go to step 3; if not, go to step 1.

[0048] C. Search for advertisements matching the user's feature information in the advertisement resource library.

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Abstract

The invention relates to a method for publishing an intelligent advertisement, which comprises the following steps: collection of the characteristic information of a user or a special user and the information of an area in which the user is located: inputting a picture or the video of a scene, scanning the picture or the video, recognizing the picture or the video and extracting the characteristic information of the user; comparing the characteristic information of the collected user or the special user with the characteristic information of a prestored user and judging whether the characteristic information of the collected user or the special user is matched with the characteristic information of a prestored user or not; searching for an advertisement in an advertisement resource library, which is matched with the characteristic information of the user; and outputting the advertisement. A system of the invention comprises an intelligent advertisement publishing unit or an array intelligent advertisement publishing unit managed by an integrated control center through an internetwork. The invention detects audiences by introducing technologies of scene scanning, computer image analysis, mode recognition, and the like, extracts the characteristic information to analyze, selects the advertisement which is matched with the characteristics of the audiences and presents the advertisement, thereby improving the effect of publishing the advertisement.

Description

technical field [0001] The invention relates to the field of multimedia information dissemination, in particular to a method and system for issuing intelligent advertisements. Background technique [0002] The current advertising system mainly improves the advertising effect by improving the existence and repetition of the advertisement. This method has a relatively obvious improvement in the advertising effect in the early development process of the advertising industry, but with the gradual maturity of the advertising industry, To improve the advertising effect by unilaterally providing the existence and repeatability of the advertisement, the cost is getting bigger and bigger, but the effect is getting lower and lower. How to further improve the advertising effect is a major topic of thinking in the current advertising industry. [0003] On the other hand, with the gradual development of the advertising industry and the development of various advertising resources, some ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06K9/00G06K9/46G06Q30/02
Inventor 余洋邓光明林海青
Owner 余洋
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