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Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement

A technology of mobile terminal and implementation method, which is applied in the direction of automatic switching office, data exchange details, telephone communication, etc., can solve the problems of limited advertising information, unstable wireless signal, congestion, etc., achieve outstanding communication effect, improve release effect, Precisely Targeted Effects

Inactive Publication Date: 2010-06-23
韩壮
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  • Summary
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] By sending advertisements to mobile terminals, the way of publishing advertisements for advertisers has been widely carried out, but the current mobile advertising methods are mainly divided into the following two types: PUSH and WAP. , the main reason is that it affects the normal communication of users or brings interference to users' online experience, which limits the development of the mobile phone advertising market to a certain extent. What you see is useless advertisements, which can easily make users feel disgusted; when you log in to a WAP website, the original small mobile phone screen will be occupied by WAP advertisements. Affect the user's online experience
[0003] In addition, under the current network conditions, due to slow network speed, network congestion, unstable wireless signal and other reasons, mobile phone advertisements are difficult to support high-quality video, mostly in the form of text and pictures, and the amount of advertising information transmitted is limited , Advertisers are not well recognized

Method used

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  • Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement
  • Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement
  • Method for realizing mobile terminal dynamic cache memory multimedia interactive advertisement

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0081] Please refer to the attached figure 1 As shown, the mobile terminal accesses the mobile Internet wirelessly, and the server on the network side is a group of servers that complete audience management, point management, and advertisement push functions.

[0082] Please refer to the attached figure 2 As shown, it is a communication flow chart between the network side server and the mobile terminal, and it is a main flow chart explaining the interaction between the network side server and the mobile terminal for multimedia advertisement file interaction and user points.

[0083] When a new advertising plan is published, the audience management server firstly mines audience data from the user database according to the advertiser's requirements to form target user audience group data (step 200).

[0084] The advertisement push server has an advertisement push list made for each mobile user, and the audience management server adds the unique ID of the planned multimedia adv...

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Abstract

The invention provides a method to realize multimedia interactive advertisement of the mobile terminal dynamic caching, which sets the ad table and only ID code of each ad on the netserver, the corresponding ID code on the mobile terminal, memory and procedure on the gateway. When mobile users access wireless Internet, multimedia document of ad is pushed to the mobile terminal and stored into thespecial catalog. The multimedia document contains the counter of cycle number, the information of advertising validity, and at the end of document. The interactive interface has the additional information options of advertiser. The advantages of the invention are that the method does not to disturb the communication and surfing on Internet of user, and can improve the effect of ad to achieve the data statistics of publishing ad.

Description

technical field [0001] The invention relates to a method for multimedia interactive advertisement in a mobile terminal. More specifically, the present invention relates to storing multimedia advertisement content in the memory of the mobile terminal by caching in the mobile terminal. The multimedia advertisement has an interactive interface. According to different user attributes, the advertisement content sent to the user is also different. , can achieve targeted advertising release and management, and realize user interaction with advertising feedback. Background technique [0002] By sending advertisements to mobile terminals, the way of publishing advertisements for advertisers has been widely carried out, but the current mobile advertising methods are mainly divided into the following two types: PUSH and WAP. , the main reason is that it affects the normal communication of users or brings interference to users' online experience, which limits the development of the mob...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04M3/493H04L12/18
Inventor 韩壮
Owner 韩壮
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