Control system and method for publishing advertisement using advertisement location label

Abstract

The invention provides a controlling method for advertisement release to an advertising site by adopting advertising site labels in an advertisement release controlling system, and the controlling method comprises the following steps: a. advertising labels and advertising site labels matched with advertisements are selected from all the advertisements to be released as alternative advertisements; b. one advertisement is selected from all the alternative advertisements as the advertisement released to the advertising site. The invention also provides an advertisement release controlling system of releasing advertisements to the advertising site by adopting advertising site labels and an auxiliary controlling method for confirming advertising site labels in the advertisement release controlling system and an auxiliary controlling system for confirming advertising site labels for advertisements. The invention analyzes and selects advertisements suitable to release advertisement space through information of advertising site labels, precisely realizes advertisement release. The invention carries on analysis at the angle of each advertising site in the carrier of the release advertisement so that the interest of the audience can be improved to the great extent and the click rate of advertisements is improved.

Description

technical field [0001] The present invention relates to an advertisement release control system, especially an advertisement release control system and a corresponding control method for releasing advertisements to the advertisement space according to the content corresponding to the advertisement space label, as well as an auxiliary control method and an auxiliary control method for determining the advertisement space label for the advertisement space accordingly. Control System. Background technique [0002] With the rapid development of computer network technology and wireless Internet technology, the information on the Internet and / or wireless Internet (hereinafter collectively referred to as: the network) is becoming more and more abundant, and the number of users surfing the Internet through various user terminals has increased sharply. The prospect is also more and more recognized by people, especially the wireless Internet. Enterprises and various groups have begun ...

AI Technical Summary

Problems solved by technology

Such a method does improve the accuracy of posting advertisements, so that advertisements that are not suitable for publishing on the webpage are excluded, but it does not take into account the specific differences between different advertisement slots on a web page, so it is impossible to distinguish between advertisement slots Ads that should be published

Images