The invention provides a vehicle-mounted intelligent networking advertisement release and display system, method and equipment, and belongs to the field of wireless communication. The system comprises a network server, an advertisement main equipment client, a car owner equipment client, a vehicle-mounted display control end, and vehicle-mounted intelligent display equipment. An advertiser can publish an advertisement, which comprises the advertisement classification, specific contents, put time, put region, reward rule, put times and vehicle requirements, at the network server. A car owner can access to the network server through a client application program (app), and screens and determines the advertisement contents which need to be displayed at the matched vehicle-mounted intelligent display equipment in a personalized manner through combing with the conditions and advertisement demands. Afterwards, the network server enables the advertisement contents and a display requirement to be transmitted to the vehicle-mounted display control end, and the vehicle-mounted display control end puts the specific contents in a time period and at a place specified by the advertisement demands, and records and feeds back the actual display conditions to the network server. The network server carries out the settlement of the actual cost according to the above.