Page analysis method and device

Abstract

The embodiment of the invention provides a page analysis method and device, and is used for carrying out accurate behavior analysis on users according to page display time. The method of the embodiment of the invention comprises the following steps that: obtaining the display time of each sub-screen of a page and the height information of each sub-screen in the page, wherein the sub-screen is a page part, which is displayed in a screen window, of the page when the page stops moving; and according to the display time and the height information of each sub-screen, drawing a sub-screen thermodynamic diagram, wherein the sub-screen thermodynamic diagram is used for reflecting the display time of different height parts of the page. The display time of each sub-screen of the page is obtained toobtain information, including the attention of the user for different parts of the page, the sub-screen thermodynamic diagram can be drawn according to the display time and the height information of each sub-screen so as to analyze the browsing situation of the user for the page, and the user can be subjected to accurate behavior analysis according to the page display time.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a page analysis method and device. Background technique [0002] With the rapid development of Internet technology, people's daily life is increasingly inseparable from the Internet, and more and more users obtain information or process information by browsing the web. Therefore, the user's information can be collected by analyzing the user's operation on the webpage, so as to analyze the user's behavior and the like based on the information. [0003] At present, mainstream Web Analytics tools often use click heat maps to analyze the degree of attention of visitors to various content of web pages, that is, to analyze users by statistically analyzing their mouse click behavior on web pages. [0004] However, in some webpages, such as plain text or pages containing a lot of text or less clickable areas, the user may not necessarily click when browsing and reading the content of the ...

AI Technical Summary

Problems solved by technology

[0004] However, in some webpages, such as plain text or pages containing a lot of text or less clickable areas, the user may not necessarily click when browsing and reading the content of the webpage, but the user may be interested in some content of the webpage , it took a lot of time to browse some parts of the page, and stayed on this part of the page for a long time, because the user may not click the page with the mouse, so if the existing click heat map is used to analyze the user's behavior , it will not be possible to determine the degree of interest and core concerns of the user in the content of the page

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