System and method for intelligent placement of advertisements at bus stops based on video surveillance

Abstract

The invention discloses a system and method for intelligently placing advertisements at a bus station based on video surveillance. The system includes a bus station terminal and a remote server, and the bus station terminal includes an advertisement delivery device, a wide-angle camera and a platform terminal controller; The advertising device and the wide-angle camera are respectively electrically connected to the platform-side controller, and the platform-side controller establishes a communication connection with the remote server through wireless communication. The method includes the following steps: S1: collecting video information; S2: analyzing the video information; S3: generating recommended advertisements according to the analysis results; S4: placing and charging the recommended advertisements. Its remarkable effect is: realize the personalized delivery and intelligent switching of bus station advertisements for different groups in the silent state, save manpower and material resources, make full use of advertising resources, and maximize the advertising effect. The present invention also provides a technical solution for quantitative evaluation based on the effect of advertising and then differentiated billing.

Description

technical field [0001] The invention designs the field of public transport infrastructure, specifically, a system and method for intelligently placing advertisements at bus stops based on video monitoring. Background technique [0002] Bus stops are an indispensable part of urban public transportation, spread all over the streets and alleys of the city, effectively connecting the roads of the entire city. Because bus stops have convenient functions such as publishing platform information and bus schedule information, almost all stops, regardless of their size, shape, and orientation, can easily attract the attention of citizens, which also brings huge potential for commercial publicity to bus stops . In the existing bus stops, there are basically advertisement columns and advertisements are placed, and their functions are also different, such as government announcements, social public service advertisements, commercial promotion of enterprises and businesses, and so on. ...

AI Technical Summary

Problems solved by technology

However, the physical basis of the invention is a bus card with an embedded RFID chip, and the effective range of RFID sensing technology is relatively small, which limits the limitations of its application scenarios: only the bus card with an embedded RFID chip Waiting personnel can only give information feedback to the advertising device when they walk near the RFID sensing area of ​​the bus platform

The application conditions of this technical solution are relatively harsh, and the technical effect has little economic significance

Moreover, in the future public transport system, the public transport card is likely to be replaced by mobile phones, and the technical solution proposed by this invention will lose its premise

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