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Advertisement display method and device

An advertising display and advertising technology, which is applied in the direction of advertising, electrical components, selective content distribution, etc., can solve the problem of low display accuracy and achieve the effect of improving display accuracy and high preference

Active Publication Date: 2019-04-26
BEIJING IQIYI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the existing advertisement display method, since the advertisement played is usually pre-buffered, the advertisement content will not change with different users. However, in actual situations, if the same advertisement content is displayed for different users, the user will not They will definitely be interested in the products in the advertisement, that is to say, there are not many target users who are actually reached by the advertisement. Therefore, the existing advertisement display method has the problem of low display accuracy

Method used

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  • Advertisement display method and device
  • Advertisement display method and device

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Embodiment Construction

[0089] The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.

[0090] Existing advertisement display methods usually display pre-set advertisements, so among the large number of advertisements displayed, few advertisements can actually reach the target users, that is to say, the accuracy of the advertisement display and delivery process is not high , and, for advertisements that the user is not interested in, the user experience will also be affected after the user watches it. In addition, the current advertising display method has not yet formed a benign ecological closed loop of advertising products from placement and display-reaching target users-generating consumption behavior-consumption behavior determines the placement and display.

[0091] In view of this, an embodiment of the present invention provides an advertisement display method and a display device. ...

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Abstract

Embodiments of the invention provide an advertisement display method and device. The method comprises the steps of acquiring user behavior information; according to the user behavior information, generating a plurality of feature identifiers for a user; generating a weight value corresponding to each feature identifier; when a user video is played, performing target object recognition on a scene of the current played video; and when a target object is recognized, displaying an advertisement of a target commodity associated with the target object in the current played video. According to the advertisement display method and device, the user can be more easily interested to the target commodity displayed in the advertisement, so that the display accuracy of the advertisement is improved.

Description

technical field [0001] The invention relates to the technical field of video playback, in particular to an advertisement display method and a display device. Background technique [0002] With the rapid development of network technology, more and more users start to watch videos through video playback platforms. When playing a video, the video playback platform can display advertisements to users, so that users can purchase the products displayed in the advertisements after watching the advertisements. [0003] Existing advertisement display methods usually display advertisements before or during video playback, for example, displaying an advertisement during the buffering stage before video playback, or displaying an advertisement on the video playback interface when the video is played to a certain point in time. An ad pops up. [0004] However, the inventor found in the process of realizing the present invention that the prior art has at least the following problems: ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/442H04N21/44H04N21/45H04N21/81G06Q30/02
CPCG06Q30/0277H04N21/44008H04N21/44213H04N21/4532H04N21/812
Inventor 毕震坤徐颖
Owner BEIJING IQIYI TECH CO LTD
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