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Application type identification method and device, server and storage medium

A technology of application type and identification method, which is applied in the field of application promotion, and can solve problems such as not providing tags, low accuracy of application type identification, and wrong application type identification

Active Publication Date: 2019-12-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the application type of the application is marked by using the label configured by the application developer for the application; for various reasons, the application developer often provides some misleading labels or does not provide labels, resulting in wrong identification of the application type of the application, etc., making the application type of the application The recognition accuracy is low

Method used

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  • Application type identification method and device, server and storage medium
  • Application type identification method and device, server and storage medium
  • Application type identification method and device, server and storage medium

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Embodiment Construction

[0029] The technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without creative work fall within the protection scope of this application.

[0030] In order to facilitate the following description, the terms involved in this application will now be described.

[0031] In the embodiments of this application, the target application refers to the application that needs to identify the application type, which can be various applications such as the official version of the application developed by the developer; the application type refers to the type of application, such as reading application, leisure appli...

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Abstract

The embodiment of the invention discloses an application type identification method and device, a server and a storage medium. The method comprises the following steps: after a to-be-identified targetapplication is determined, obtaining application description information of the target application and user information of a corresponding user, then, based on artificial intelligence such as naturallanguage processing and machine learning, obtaining the probability that the application description information comprising target type information according to the application description information; and meanwhile, determining the user type of each user according to the user information of each user, obtaining the user proportion of the bid-winning type user corresponding to the application, and determining whether the application type of the target application comprises the target type according to the probability and whether the user proportion meets a preset condition or not. Therefore,when the application type of the application is identified, the application type of the application can be identified according to the application description information of the application and the user information of the corresponding user, the basis data is more objective, and the identification accuracy is improved.

Description

Technical field [0001] This application relates to the field of application promotion, in particular to an application type identification method and device, server and storage medium. Background technique [0002] Currently on the market, there are thousands of applications such as instant messaging, games, videos, and novels. In order to meet certain needs, such as reading, advertising and other needs, users will search for applications based on corresponding keywords to obtain corresponding types Applications. The premise of searching applications based on keywords is that each application has a corresponding label to mark the application type of the application. [0003] Currently, the tags configured by the application developer for the application are used to mark the application type of the application; for various reasons, the application developer often provides some misleading tags or does not provide the tag, which leads to the application type identification error of t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/906
CPCG06F16/906
Inventor 程权
Owner TENCENT TECH (SHENZHEN) CO LTD
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