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Advertisement display method and device

An advertising display and advertising technology, applied in the Internet field, can solve problems such as user loss of Internet companies

Active Publication Date: 2020-04-17
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

When Internet companies display advertisements, if the top-ranked ads are not attractive enough, users will not continue to browse the bottom-ranked ads, and Internet companies will gradually lose users

Method used

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  • Advertisement display method and device
  • Advertisement display method and device
  • Advertisement display method and device

Examples

Experimental program
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Embodiment Construction

[0031] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this application will be thorough and complete, and will fully convey the concepts of example embodiments to those skilled in the art.

[0032] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of the embodiments of the application. However, those skilled in the art will appreciate that the technical solutions of the present application may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be employed. In other instances, well-known methods,...

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PUM

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Abstract

The invention provides an advertisement display method and a device. The method comprises the steps of obtaining an advertisement set, wherein the advertisement set comprises a plurality of advertisements; inputting the advertisement set into a calibration model to generate a sequence of a plurality of advertisements, the calibration model being obtained by training offline advertisement data andcalibrating the offline advertisement data by using online advertisement data; determining a to-be-displayed advertisement based on the sorting, the calibration model can obtain the characteristics ofthe offline advertisement data obtained during training; according to the method, the calibration model obtains the characteristics of the online advertisement data in use, so that the calibration model can predict subsequent advertisements more accurately based on the obtained characteristics of the advertisement data, and the calibration model can reasonably sort the advertisements. And then the to-be-displayed advertisements are determined based on sorting, so that the sorting problem in advertisement display is reasonably solved.

Description

technical field [0001] The present application relates to the Internet field, and in particular to an advertisement display method and device. Background technique [0002] At present, advertising revenue has become an important part of the revenue of many Internet companies. When Internet companies display advertisements, if the top-ranked ads are not attractive enough, users will often stop browsing the bottom-ranked ads, and Internet companies will gradually lose users. Therefore, finding a method that can reasonably solve the sorting problem in advertisement display is an urgent problem to be solved. Contents of the invention [0003] The present application aims to provide an advertisement display method and device, which can reasonably solve the ordering problem in advertisement display. [0004] According to an aspect of an embodiment of the present application, there is provided an advertisement display method, including: acquiring an advertisement set, the adver...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0277
Inventor 王潇
Owner TENCENT TECH (SHENZHEN) CO LTD
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