Information pushing method and device, medium and electronic equipment

A push device, push information technology, applied in advertising, marketing and other directions, can solve the problem of easy interference and discontinuity in the reduction effect

Pending Publication Date: 2020-09-29
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the disadvantage of this method is that in scenarios with large bidding flu

Method used

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  • Information pushing method and device, medium and electronic equipment
  • Information pushing method and device, medium and electronic equipment
  • Information pushing method and device, medium and electronic equipment

Examples

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Embodiment Construction

[0059] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art.

[0060] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the specific details, or other methods, components, means, steps, etc. may be employed. In other instances, well-known methods, apparatus, implem...

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Abstract

The embodiment of the invention provides an information pushing method and device, a medium and electronic equipment, and the method comprises the steps: obtaining a pushing plan of pushed information, and calculating the budget average consumption rate of the pushing plan in a first time period; based on the budget average consumption rate and the current residual budget, determining a participation degree index of the pushing plan participating in the bidding system; and adjusting the original bid of the push plan according to the participation degree index, and executing the push plan basedon the participation degree index and the adjusted bid to push the information. According to the technical scheme provided by the embodiment of the invention, the respective advantages of bidding adjustment and participation degree adjustment in the overcast control are combined, a more flexible and balanced control means is provided, the system architecture is greatly simplified, and the overcast effect adjustment is more convenient.

Description

technical field [0001] The present invention relates to the technical field of advertisement push, in particular, to an information push method, device, medium and electronic equipment. Background technique [0002] The overbroadcast control module is an essential part of the online advertising system. Its function is to judge whether the fund budget of the advertising unit is about to be exhausted, to identify the advertisements whose fund consumption is about to hit the line or has already hit the line, and notify other modules to stop serving the ad. [0003] At present, there are two main solutions in the industry to realize the overbroadcasting control of advertisements: [0004] 1) Rate control based on bid adjustment: When the supercast control system predicts that the planned budget is about to be exhausted, it sends a signal to the playback system to lower the bid. On the one hand, the effect of lowering the bid is to reduce the cost rate. If the number of display...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0272
Inventor 梅宗山寿如阳杜海洋姚康
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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