Digital Advertising Exchange System
A technology for advertising and advertisers, applied in the direction of advertising, data processing applications, instruments, etc., can solve the problems of low matching degree of advertising space resources, large number of advertising requests, and large human resources consumption, so as to improve the efficiency of advertising bidding and save The cost of time, manpower and material resources, and the effect of shortening the bidding time
Active Publication Date: 2021-07-13
深圳我买家网络科技有限公司
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Problems solved by technology
[0006] Existing digital advertising technology solutions usually have the following deficiencies: Advertisers send a large number of unreasonable ad requests, and processing unreasonable ad requests consumes a lot of human resources; The matching degree of the provided advertising space resources is not high, which affects the advertising effect
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[0039] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in combination with specific embodiments and with reference to the accompanying drawings. It should be understood that these descriptions are exemplary only, and are not intended to limit the scope of the present invention. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present invention.
[0040] Such as figure 1 As shown, in one embodiment, the digital advertisement transaction system of the present invention includes: a service provider terminal, an advertiser terminal and an advertisement transaction platform, wherein the advertisement transaction platform has communication connections with the advertiser terminal and the service provider terminal respectively.
[0041] The advertising trading platform ...
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The invention relates to the field of advertising big data, and discloses a digital advertisement transaction system, which includes: a service provider terminal, an advertiser terminal and an advertisement transaction platform, and the advertisement transaction platform includes an advertisement transaction server, an advertisement distribution server and a database. The advertisement transaction server calculates the advertisement quality value of the advertisement request data according to the acquired first-dimensional feature data, and sends a prompt message of advertisement request failure to the corresponding advertiser terminal when the advertisement quality value is not greater than the preset quality threshold; When it is greater than the preset quality threshold, obtain the second-dimensional characteristic data of all advertising service data, and calculate the delivery matching degree of each advertising service data according to the first-dimensional characteristic data and the second-dimensional characteristic data; the advertisement allocation server selects the delivery matching degree The advertisement service data is larger than the preset allocation threshold, and the advertisement request data is sent to the corresponding service provider terminal.
Description
technical field [0001] The invention relates to the fields of digital marketing and advertising big data, in particular to a digital advertising trading system. Background technique [0002] As the internet entered a period of widespread mass participation and commerce, digital marketing took off. In the traditional advertising mode, the media is usually used as the front for advertising and marketing, that is, the advertiser selects the media that conforms to the browsing habits of the target audience and places advertisements on the media advertising space. In this mode, a large part of the advertisements are exposed to non-target audiences. [0003] In addition, whether it is a traditional media plan or a media plan based on audience buying, it will involve media buying from multiple advertising media. If you use manual methods to manage and integrate media plans from different media one by one, it will consume a lot of manpower Material resources, and the accuracy of th...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0247G06Q30/0275G06Q30/0277
Inventor 罗孝琼
Owner 深圳我买家网络科技有限公司