User rights and interests pushing method and device, server and storage medium

A technology of rights and users, applied in the Internet field, can solve the problems of lack of personalized matching, reduce the accuracy of rights and interests information push, and the inability to push rights and interests information, so as to achieve the effect of improving accuracy and realizing personalized matching
CN112163879APending Publication Date: 2021-01-01深圳市分期乐网络科技有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
深圳市分期乐网络科技有限公司
Publication Date
2021-01-01

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Abstract

The embodiment of the invention discloses a user rights and interests pushing method and device, a server and a storage medium. The method comprises the steps of acquiring historical access rights andinterests information of a user; obtaining current special field rights and interests information; determining a target rights and interests push combination according to the historical access rightsand interests information and the current special rights and interests information; and pushing rights and interests information to the user according to the target rights and interests pushing combination. According to the embodiment of the invention, the rights and interests information is pushed according to the historical access rights and interests information of the user, the personal behavior preference of the user is considered, the special pushing rights and interests specified by the rights and interests management platform are also considered, the personalized matching of the userrights and interests pushing is realized, and the accuracy of the rights and interests information pushing is improved.
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Description

technical field

[0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a user rights push method, device, server and storage medium. Background technique

[0002] With the rapid development of Internet technology, each application platform sends user rights and interests to the client through information push, so that users can obtain rights and interests resources provided by different providers through the client APP.

[0003] At present, the existing rights push method is usually that operators pre-configure manually on the rights management platform, and then push the same rights information to specific user groups indiscriminately. For example, the rights information pushed by different ordinary users is the same. The benefit information pushed by member users is also the same.

[0004] This push method lacks personalized matching, and cannot push rights information according to user preferences and behaviors...

Claims

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