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User rights and interests pushing method and device, server and storage medium

A technology of rights and users, applied in the Internet field, can solve the problems of lack of personalized matching, reduce the accuracy of rights and interests information push, and the inability to push rights and interests information, so as to achieve the effect of improving accuracy and realizing personalized matching

Pending Publication Date: 2021-01-01
深圳市分期乐网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] This push method lacks personalized matching, and cannot push rights and interests information according to user preferences and behaviors, thereby reducing the accuracy of rights and interests information push

Method used

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  • User rights and interests pushing method and device, server and storage medium
  • User rights and interests pushing method and device, server and storage medium
  • User rights and interests pushing method and device, server and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0049] figure 1 It is a schematic flowchart of a method for pushing user rights and interests provided by Embodiment 1 of the present invention. This embodiment is applicable to pushing user rights and interests information on an Internet platform, such as pushing member rights and interests in a client APP. Such as figure 1 As shown, the user rights push method provided by Embodiment 1 of the present invention includes:

[0050] S110. Obtain historical access rights information of the user.

[0051] Specifically, user rights and interests refer to the privileges or benefits obtained by users through meeting certain conditions. The historical access rights information refers to multiple pieces of user rights information that the user has accessed before the current time. Furthermore, the user's historical behavior data may be collected in advance, and then the user's historical access rights and interests information may be extracted from the historical behavior data. Gene...

Embodiment 2

[0061] figure 2 It is a schematic flowchart of a method for pushing user rights and interests provided by Embodiment 2 of the present invention. This embodiment is a further refinement of the foregoing embodiments. Such as figure 2 As shown, the user rights push method provided by the embodiment of the present invention includes:

[0062] S201. Collect user behavior data when it is detected that the push benefit is triggered.

[0063] Specifically, the push rights are triggered when the user clicks the rights information on the push interface of the client APP, and user behavior data is collected at this time. User behavior data includes, but is not limited to: user identity information, triggered interest identification and trigger time information. User identity information may be user ID, user name, bound mobile phone number, etc., and is used to distinguish user identities. The triggered interest identifier is used to represent the identity information of the trigger...

Embodiment 3

[0089] image 3 It is a schematic structural diagram of a device for pushing user rights and interests provided by Embodiment 3 of the present invention. This embodiment is applicable to pushing user rights and interests information on an Internet platform, such as pushing member rights and interests in a client APP. The user rights push device provided in the embodiment of the present invention can implement the user rights push method provided in any embodiment of the present invention, and has the corresponding functional structure and beneficial effects of the method. For the content that is not described in detail in this embodiment, please refer to any method of the present invention Description of Examples.

[0090] Such as image 3 As shown, the user rights push device provided by the embodiment of the present invention includes a historical rights information acquisition module 310, a special rights information acquisition module 320, a rights combination determinati...

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Abstract

The embodiment of the invention discloses a user rights and interests pushing method and device, a server and a storage medium. The method comprises the steps of acquiring historical access rights andinterests information of a user; obtaining current special field rights and interests information; determining a target rights and interests push combination according to the historical access rightsand interests information and the current special rights and interests information; and pushing rights and interests information to the user according to the target rights and interests pushing combination. According to the embodiment of the invention, the rights and interests information is pushed according to the historical access rights and interests information of the user, the personal behavior preference of the user is considered, the special pushing rights and interests specified by the rights and interests management platform are also considered, the personalized matching of the userrights and interests pushing is realized, and the accuracy of the rights and interests information pushing is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a user rights push method, device, server and storage medium. Background technique [0002] With the rapid development of Internet technology, each application platform sends user rights and interests to the client through information push, so that users can obtain rights and interests resources provided by different providers through the client APP. [0003] At present, the existing rights push method is usually that operators pre-configure manually on the rights management platform, and then push the same rights information to specific user groups indiscriminately. For example, the rights information pushed by different ordinary users is the same. The benefit information pushed by member users is also the same. [0004] This push method lacks personalized matching, and cannot push rights information according to user preferences and behaviors...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0224G06Q30/0226G06Q30/0222G06Q30/0255G06Q30/0253G06Q30/0271G06Q30/0259H04L67/55
Inventor 吴伟兴沈淑欣
Owner 深圳市分期乐网络科技有限公司
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