Advertisement hierarchical delivery method based on user terminal, user terminal and storage medium

A technology of a user terminal and an advertising method, applied in the field of advertising, can solve the problems of inability to adjust the advertising and the inaccuracy of advertising, and achieve the effect of not easy for users to dislike, improve the efficiency of advertising, and improve the accuracy

Active Publication Date: 2022-02-15
DONSON TIMES INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since the advertisements placed by the enterprise are pre-designed, they cannot be adjusted when they are launched, resulting in inaccurate advertisement placement

Method used

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  • Advertisement hierarchical delivery method based on user terminal, user terminal and storage medium
  • Advertisement hierarchical delivery method based on user terminal, user terminal and storage medium
  • Advertisement hierarchical delivery method based on user terminal, user terminal and storage medium

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Embodiment Construction

[0024] The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0025] The flow charts shown in the drawings are just illustrations, and do not necessarily include all contents and operations / steps, nor must they be performed in the order described. For example, some operations / steps can be decomposed, combined or partly combined, so the actual order of execution may be changed according to the actual situation.

[0026] It should be understood that the terms used in the specification of this application are for the purpose of ...

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Abstract

This application relates to the field of advertising technology. According to the micro-expression information when users watch the first-level advertisements of candidate products, the products to be recommended are screened out and the second-level advertisements of the products to be recommended are played, so as to realize the hierarchical delivery of advertisements and effectively improve the advertisement delivery. of precision. In particular, it relates to a user terminal-based advertising hierarchical delivery method, user terminal and storage medium, the method comprising: when a user browses a network page, obtaining user information of the user; determining an advertisement playlist to be played according to the user information, and the advertisement playlist Include at least one candidate product, and each candidate product corresponds to at least a first-level advertisement and a second-level advertisement; play the first-level advertisement of each candidate product in the advertisement playlist, and determine the micro Expression information: According to the micro-expression information, determine the product to be recommended corresponding to the user, and play the second-level advertisement of the product to be recommended.

Description

technical field [0001] The present application relates to the technical field of advertisements, and in particular to a user terminal-based advertisement hierarchical delivery method, a user terminal and a storage medium. Background technique [0002] With the development of mobile Internet technology, computers have become an essential tool for people to work, live and study. In order to promote products, many companies usually publish advertisements about products on the Internet to increase product popularity and increase people's purchase intentions. [0003] However, due to differences in user hobbies, age levels, etc., the demand for products is also different. Since the advertisements placed by enterprises are pre-designed, they cannot be adjusted when they are launched, resulting in inaccurate advertisement placement. [0004] Therefore, how to improve the accuracy of advertising has become an urgent problem to be solved. Contents of the invention [0005] This ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0251G06Q30/0255G06Q30/0631
Inventor 刘杨熊焕卫
Owner DONSON TIMES INFORMATION TECH CO LTD
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