An advertisement putting system based on block chain

Abstract

The invention provides an advertisement putting system based on a block chain, comprising an advertisement release incentive module, an advertisement putting platform module, an advertisement medium module, a user management module and an information verification module. By adopting the block chain technology, the invention can realize the accurate portrait for the user, the data of the block chain is compared by the multi-dimensional difference, the data quality is high, the portrait of the user character is more accurate, the put advertisement contains the content that the user is interestedin, and the advertisement is not prone to make the user feel disgusted. According to the portrait of the user, only the advertisement interested by each user is reserved in the block chain, and the probability of advertisement error is reduced; Data is stored in the network, Only users can access their own complete data, the data is not accessed unauthorizedly, data security is high, advertisingmedia owners disseminate advertising through advertising media, and when clicking and watching advertising through the terminal, the users receive different levels of virtual currency rewards, this way may encourage advertising media owners and users to take the initiative to promote.

Description

technical field [0001] The invention relates to the application field of block chains, in particular to a block chain-based advertisement delivery system. Background technique [0002] The global advertising expenditure in 2018 is expected to be 578 billion US dollars, and the main advertising media are TV advertisements, online advertisements, print advertisements, outdoor advertisements and radio advertisements. TV advertisements and online advertisements account for more than 70% of the market share. With the penetration of blockchain technology and the continuous development and improvement of artificial intelligence systems, online advertising is gradually becoming the most important part of advertising marketing. However, the efficiency of existing online advertising is very low, the online advertising ecosystem is huge, the system is opaque, and user information is controlled by a few platforms. Advertisers have no way to measure the effectiveness of advertising, the...

AI Technical Summary

Problems solved by technology

However, the efficiency of existing online advertising is very low, the online advertising ecosystem is huge, the system is opaque, and user information is controlled by a few platforms. Advertisers have no way to measure the effectiveness of advertising, the scope of advertising transmission, and the situation of end users receiving advertising.

Traditional Internet advertising networks have many ways to evaluate customer preferences, and advertisements cannot accurately reach target users, resulting in a huge waste of resources and affecting the return on investment of advertisers

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