Advertisement graded delivery method based on user terminal, user terminal and storage medium

A user terminal and delivery method technology, applied in the field of advertising, can solve the problems that the delivery cannot be adjusted, the advertisement delivery is not accurate enough, etc.

Active Publication Date: 2021-07-06
DONSON TIMES INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since the advertisements placed by the enterprise are pre-designed, they cannot be adjusted when they are launched, resulting in inaccurate advertisement placement

Method used

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  • Advertisement graded delivery method based on user terminal, user terminal and storage medium
  • Advertisement graded delivery method based on user terminal, user terminal and storage medium
  • Advertisement graded delivery method based on user terminal, user terminal and storage medium

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Embodiment Construction

[0024] The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0025] The flow charts shown in the drawings are just illustrations, and do not necessarily include all contents and operations / steps, nor must they be performed in the order described. For example, some operations / steps can be decomposed, combined or partly combined, so the actual order of execution may be changed according to the actual situation.

[0026] It should be understood that the terms used in the specification of this application are for the purpose of ...

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Abstract

The present application relates to the technical field of advertisements, screens out the to-be-recommended product and plays the second-level advertisement of the to-be-recommended product according to the micro-expression information when the user watches the first-level advertisement of the candidate product, thereby realizing hierarchical advertisement delivery, and effectively improving the accuracy of advertisement delivery. In particular to a hierarchical advertisement delivery method based on a user terminal, the user terminal and a storage medium, and the method comprises the following steps: when a user browses a web page, obtaining user information of the user; determining an advertisement playing list to be played according to the user information, wherein the advertisement playing list comprises at least one candidate product, and each candidate product at least corresponds to a first-level advertisement and a second-level advertisement; playing a first-level advertisement of each candidate product in the advertisement playlist, and determining micro-expression information when the user watches the first-level advertisement; and determining a to-be-recommended product corresponding to the user according to the micro-expression information, and playing a second-level advertisement of the to-be-recommended product.

Description

technical field [0001] The present application relates to the technical field of advertisements, and in particular to a user terminal-based advertisement hierarchical delivery method, a user terminal and a storage medium. Background technique [0002] With the development of mobile Internet technology, computers have become an essential tool for people to work, live and study. In order to promote products, many companies usually publish advertisements about products on the Internet to increase product popularity and increase people's purchase intentions. [0003] However, due to differences in user hobbies, age levels, etc., the demand for products is also different. Since the advertisements placed by enterprises are pre-designed, they cannot be adjusted when they are launched, resulting in inaccurate advertisement placement. [0004] Therefore, how to improve the accuracy of advertising has become an urgent problem to be solved. Contents of the invention [0005] This ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0251G06Q30/0255G06Q30/0631
Inventor 刘杨熊焕卫
Owner DONSON TIMES INFORMATION TECH CO LTD
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