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Merchant closed-loop marketing system and method based on mobile map

A marketing system and technology for merchants, applied in the field of closed-loop marketing system for merchants based on mobile maps, can solve problems such as low success rate and blind door-to-door maintenance by customer managers, and achieve closed-loop management, performance monitoring of management accounts, and convenient and accurate marketing leads push effect

Pending Publication Date: 2022-03-01
中国农业银行股份有限公司湖南省分行
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  • Abstract
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AI Technical Summary

Problems solved by technology

For example, when the account manager goes out to expand and maintain merchants, because he knows nothing about their transaction status, contribution status, historical maintenance status, and distribution of surrounding merchants, the customer manager’s door-to-door maintenance is blind and the success rate is low.

Method used

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  • Merchant closed-loop marketing system and method based on mobile map

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Embodiment Construction

[0022] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and embodiments. It should be noted that, in the case of no conflict, the embodiments of the present invention and the features in the embodiments can be combined with each other. For the convenience of description, if the words "up", "down", "left" and "right" appear in the following, it only means that the directions of up, down, left and right are consistent with the drawings themselves, and do not limit the structure.

[0023] like figure 1 As shown, the present invention proposes a closed-loop marketing system for merchants based on a mobile map, including a third-party map platform system, a merchant marketing client, a mobile outbound platform, a bank service bus module, a database, and a bank backend maintenance client connected in sequence terminal; the database records the data of our bank and the industrial and commercial data of the...

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Abstract

The invention discloses a commercial tenant closed-loop marketing system based on a mobile map. The commercial tenant closed-loop marketing system comprises a third-party map platform system, a commercial tenant marketing client, a bank service bus module, a database and a bank back-end maintenance client which are connected in sequence. According to the invention, merchant information is collected through a merchant marketing client, address checking is carried out in combination with a third-party map platform, an information database of each merchant is established, and each merchant is classified to a corresponding business district according to a geographic position range; and a bank customer manager can conveniently carry out directional marketing on the commercial tenants in the business district through the bank back-end maintenance client.

Description

technical field [0001] The invention relates to the field of business technology, in particular to a mobile map-based merchant closed-loop marketing system and method. Background technique [0002] In recent years, with the rapid development of financial technology in the banking industry, the proportion of online channel transaction volume represented by mobile banking in various channels has continued to increase, while the proportion of customers going to offline bank outlets for business is also decreasing year by year. In response to this trend, various commercial banks have changed their thinking and are committed to providing customers with more secure, caring and assured mobile financial services. During this process, the portable financial mobile exhibition terminal came into being, which not only opened up a new path for banks to transform from "sit in business" to "business", but also provided convenient conditions for bank business personnel to "go out". However...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/2458G06F16/29G06Q40/02
CPCG06F16/2465G06F16/29G06Q40/02G06F2216/03
Inventor 梁吉祥戴小玲郑科
Owner 中国农业银行股份有限公司湖南省分行
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