Method, system and server for propagating advertisement through presentation information

An advertising server and information dissemination technology, applied in the direction of transmission system, digital transmission system, multiplexing system selection device, etc., can solve the problem that the advertisement dissemination cannot be effectively recorded, and the advertisement server cannot know that the user obtains the advertisement, the advertisement The server cannot formulate advertisements, etc.

Inactive Publication Date: 2008-08-20
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0026] It can be seen from the existing technology that it simply provides advertisements by presenting information, but there is no effective record for the dissemination of advertisements, and the advertisement server cannot know the channels through which users obtain advertisements, and these information Advertisement dissemination is important measurement information, and in the prior art, the ad server cannot effectively formulate an advertisement delivery strategy and carry out advertisement dissemination based on the presentation information of the presenter

Method used

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  • Method, system and server for propagating advertisement through presentation information
  • Method, system and server for propagating advertisement through presentation information
  • Method, system and server for propagating advertisement through presentation information

Examples

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no. 1 example

[0068] The first embodiment provided by the present invention is a method for propagating advertisements by using presentation information. The method flow of the first embodiment is as follows Figure 5 shown, including:

[0069] Step 100: the advertisement server subscribes the presentation information of the presentity, and sets filtering rules.

[0070] Step 101: Observing the presentation information of the Subscribe presentity, and setting filtering rules, these filtering rules are advertisement type information, such as: sports advertisement, art advertisement.

[0071] Step 102: When the presentity plays the advertisement, the presentity can recognize the content as an advertisement according to the format of the content, and change the presentation information when the advertisement is played.

[0072] Step 103: The presentity publishes its presence information to the presence server, and carries the URL of the content address of the advertisement and the unique iden...

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Abstract

The present invention discloses method, system by using present information dissemination advertising and advertisement server for resolving invalid recording problem about advertising transmitting, the present invention method includes: observe body subscribes present information of present body, present body publishes present information with advertisement information and present body identification to present server, present server notifies observe body with the present information of present body identification, observe body transmits present body identification to advertisement server, advertisement server records the identification, because advertisement server records the present body identification, it is known that observe body obtains advertising route and executes effective recording.

Description

technical field [0001] The present invention relates to the field of communication, in particular to the field of presenting information communication services. Background technique [0002] Presence service is a communication service that collects and distributes presence information. Many people may wish to obtain the presence information of the presence service user, and these people may include the user's family and friends. [0003] In the existing presentation information system technical scheme, its process is as follows: figure 1 As shown, it mainly consists of the following devices: [0004] A) Presentity client or application (Presentity): it is a source of presence information, and when its presence information changes, it actively publishes (Publish) the presence information to the presence server. After the presence server processes the published presence information (including synthesis, authorization, filtering, etc.), it notifies (Notify) the presence info...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L12/58
CPCH04L67/26H04L67/24H04L51/043H04Q2213/13374H04L12/1859H04Q2213/13376H04L12/5815H04L67/54H04L67/55
Inventor 顾翀招扬胡汉强
Owner HUAWEI TECH CO LTD
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