Media technology platform system, data acquisition system and network content supplying method

Abstract

The invention provides a media technology platform system, a data acquisition system and a network content supplying method. The media technology platform system comprises a data acquisition subsystem used for acquiring online behavior data of a terminal user according to unified personal identification of the terminal user; a data storing subsystem used for receiving the online behavior data of the terminal user and storing the preference information of the terminal user obtained according to the online behavior information of the terminal user; and a data driving subsystem used for providing personalized content information for the terminal user according to the preference information of the terminal user. The media technology platform system, the data acquisition system and the network content supplying method propose and realize the data acquisition and the behavior analysis of online activities of individual users based on the environment of telecommunication Internet, thereby obtaining the completion description of behavior characteristics and demand preference of a single user and also providing intelligent advertised product service and personalized information content service for websites on the Internet.

Description

technical field [0001] The invention relates to network data technology, in particular to a media technology platform system, a data collection system and a method for providing network content. Background technique [0002] With the rapid development of network technology, the number of information resources on the Internet has increased rapidly, and the group of Internet users has continued to expand. Information technology represented by the Internet has increasingly penetrated into people's daily life, providing a full range of information services for all aspects of people's lives. In the Internet environment, end users want to obtain the information or content they are interested in, and content service providers hope to provide end users with products and services that suit them through their websites, so as to realize their commercial value. Because different users have different purposes and different preferences, the website is facing a large number of user groups...

AI Technical Summary

Problems solved by technology

[0004] However, the website-based solutions in the prior art have the following problems: user behavior data is divided into isolated islands by the website, and the description of user characteristics and preferences varies from website to website, and the standards and contents are different, so it is impossible to form a comprehensive analysis of user online activities. A unified description; the services provided by each website are only based on the user's behavior on the website, and cannot include other information resources accessed by users outside the website, so they cannot reflect the real needs of users in all directions; different Descriptive standards and limited activity data lead to the inability to form a complete description of users in terms of content preferences, time and place, and interrelationships throughout their online activity lifecycle

[0005] However, there are many technical difficulties and challenges in collecting user data within the scope of the access network and providing user-based customized content and services.

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