Media technology platform system, data acquisition system and network content supplying method

A technology platform and data collection technology, applied in the field of network data, can solve the problems of not being able to reflect the diversification of users, not being able to include other information resources, different standards and content, etc.

Active Publication Date: 2009-10-21
CHANGSHU YISHENG COMMODITY
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AI Technical Summary

Problems solved by technology

[0004] However, the website-based solutions in the prior art have the following problems: user behavior data is divided into isolated islands by the website, and the description of user characteristics and preferences varies from website to website, and the standards and contents are different, so it is impossible to form a comprehensive analysis of user online activities. A unified description; the services provided by each website are only based on the user's behavior on the website, and cannot include other information resou

Method used

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  • Media technology platform system, data acquisition system and network content supplying method
  • Media technology platform system, data acquisition system and network content supplying method
  • Media technology platform system, data acquisition system and network content supplying method

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Embodiment Construction

[0032] The present invention will be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are illustrated. In the drawings, the same reference numerals denote the same or similar components or elements.

[0033] figure 1 It is a block diagram of an embodiment of the media technology platform system of the present invention. Such as figure 1As shown, the media technology platform system 100 includes a data acquisition subsystem 11 , a data storage subsystem 12 and a data drive subsystem 13 . Among them, the data collection subsystem 11 collects the online behavior data of each end user according to the unified personal identification of the end user, and sends the collected online behavior data of the end user to the data storage subsystem 12 . For example, the data collection subsystem 11 collects the online behavior data of each end user through the telecommunications network environment according to ...

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Abstract

The invention provides a media technology platform system, a data acquisition system and a network content supplying method. The media technology platform system comprises a data acquisition subsystem used for acquiring online behavior data of a terminal user according to unified personal identification of the terminal user; a data storing subsystem used for receiving the online behavior data of the terminal user and storing the preference information of the terminal user obtained according to the online behavior information of the terminal user; and a data driving subsystem used for providing personalized content information for the terminal user according to the preference information of the terminal user. The media technology platform system, the data acquisition system and the network content supplying method propose and realize the data acquisition and the behavior analysis of online activities of individual users based on the environment of telecommunication Internet, thereby obtaining the completion description of behavior characteristics and demand preference of a single user and also providing intelligent advertised product service and personalized information content service for websites on the Internet.

Description

technical field [0001] The invention relates to network data technology, in particular to a media technology platform system, a data collection system and a method for providing network content. Background technique [0002] With the rapid development of network technology, the number of information resources on the Internet has increased rapidly, and the group of Internet users has continued to expand. Information technology represented by the Internet has increasingly penetrated into people's daily life, providing a full range of information services for all aspects of people's lives. In the Internet environment, end users want to obtain the information or content they are interested in, and content service providers hope to provide end users with products and services that suit them through their websites, so as to realize their commercial value. Because different users have different purposes and different preferences, the website is facing a large number of user groups...

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Application Information

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IPC IPC(8): G06F17/30H04L29/06H04L29/08
Inventor 王强熊宇光
Owner CHANGSHU YISHENG COMMODITY
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