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Control device and control method for issuing advisement information based on automatic selling equipment

A technology of advertising information and control devices, which is applied in business, equipment, data processing applications, etc., can solve the problems of not improving the comprehensive effect of advertising release, automatic vending machines not having linkage, and affecting the effect of advertising release, etc., so as to increase the proportion The interaction rate with advertisements, the effect of deepening consumer experience, increasing attention and participation

Inactive Publication Date: 2009-11-18
上海亿动信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Among them, the advantage of publishing advertisements through vending machines is that they can be widely installed in various high-end places to release advertisements to high-end customers. , the advertisement release method is too monotonous, and it is not uncommon to repeatedly release advertisements to the same user, and it is not uncommon to publish advertisements randomly, which cannot attract enough attention from users and affects the effect of advertisement release
[0003] At the same time, there is no unified consideration of multiple vending machines in the existing advertising methods, that is to say, there is no linkage between multiple vending machines, so although the scope of advertising is expanded geographically, but actually did not improve the overall effect of advertising

Method used

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  • Control device and control method for issuing advisement information based on automatic selling equipment
  • Control device and control method for issuing advisement information based on automatic selling equipment
  • Control device and control method for issuing advisement information based on automatic selling equipment

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Embodiment Construction

[0022] The present invention mainly provides a method for distributing advertisement information based on automatic vending equipment. For example, when a user purchases goods (such as beverages, napkins, or small toys for children) through an automatic vending machine, an advertisement in the form of a picture is displayed to the user, and For example, when the user exchanges change through an automatic coin changer in the subway or purchases through an automatic ticket vending machine, the user is shown information about merchants along the subway line. Therefore, those skilled in the art understand that the automatic vending equipment described in the present invention is not limited to vending equipment, but also includes other automatic devices, such as the above-mentioned automatic ticket vending machines, automatic coin changers and other automatic equipment, which does not affect The essence of the present invention. It can be considered to control the process of publi...

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PUM

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Abstract

The invention provides a control method for issuing advisement information based on automatic selling equipment, which comprises the following steps: a, receiving a command of purchasing target goods by a user; b, determining issued advisement information according to the command; and c, issuing the issued advisement information. The invention also provides a control device for issuing the advisement information based on the automatic selling equipment, automatic selling equipment comprising same, and an advisement issuing control system. The invention can not only play the advisement information through the automatic selling equipment in a rolling way, but also can pointedly play the advisement information related to purchased goods and a terminal held by the use, or directly related to the user when the user purchases the goods, controls the advisement information through a plurality of automatic selling equipment, can coordinate different automatic selling equipment to relatively issue advisement, effectively enlarges the advisement putting range of an adviser, improves the proportion of the advisement browsed by oriented audients and the interaction rate of the advisement, deepens the user experience feeling, and obviously increases the advisement putting effect.

Description

technical field [0001] The present invention relates to an advertisement release control system, in particular to an advertisement release control system based on an automatic vending equipment to issue advertisement information, in particular to a control method and a corresponding control device for issuing advertisement information based on an automatic vending equipment. Background technique [0002] With the development of communication technology, especially computer technology, there are more and more ways to publish advertisements, which have broken away from the original traditional forms such as TV advertisements and radio advertisements. Advertisements can be published in various ways, such as corporate advertisements and public service advertisements through outdoor billboards and mobile billboards. At the same time, people also publish advertisements through various existing devices, such as through the display screens of automatic vending machines. Among them,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 马良骏
Owner 上海亿动信息技术有限公司
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