Method for showing advertisements in webpage and system

An advertising and webpage technology, applied in the network field, can solve problems such as difficult to obtain effects and difficult to achieve click-through rate, and achieve the effect of increasing click-through rate

Inactive Publication Date: 2010-03-31
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method is relatively simple, but it is difficult to get good results. When a user visits a certain type of webpage, it does not mean that he will visit a specific advertisement. ideal click-through rate

Method used

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  • Method for showing advertisements in webpage and system
  • Method for showing advertisements in webpage and system
  • Method for showing advertisements in webpage and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] As mentioned above, the two schemes in the prior art either select advertisements according to the historical click-through rate of advertisements or select advertisements according to the content of the webpage, without considering the user factor. Therefore, the present invention provides a method for displaying advertisements in a webpage inspired by the analysis of this point.

[0027] see figure 1 , which is a flowchart of a method for displaying advertisements in a webpage according to the present invention, including:

[0028] S101: Receive a user's webpage access request, and extract a user identifier from the webpage access request;

[0029] S102: Search for preset user clusters according to the user identifier, each user cluster is constructed according to the access feature information of multiple users, and corresponds to a specific advertisement;

[0030] S103: Determine the user cluster to which the user belongs, and present a specific advertisement corr...

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PUM

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Abstract

The invention discloses a method for showing advertisements in a webpage and a system. The method comprises the following steps: receiving a webpage access request of a user, extracting user identification in the webpage access request; searching a preset user cluster group according to the user identification, wherein each user cluster is constructed according to access character information of multiple users and corresponds with a specific advertisement; and determining the user cluster to which the user belongs, and showing the specific advertisement corresponding to the user cluster for the user in the webpage. Therefore, the method realizes showing advertisement in the webpage by selecting the specific advertisement corresponding to the user cluster to which the user belongs, whereinthe user cluster is constructed by the access character information of multiple users to represent the access character of the users, so the selected specific advertisement is suitable for the user, and the probability for clicking the specific advertisement by suitable users is greatly improved.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a method and system for displaying advertisements in web pages. Background technique [0002] Collecting advertisers' fees is an important means of website operation, so websites often pop up advertisements when users browse the web. For a certain webpage, how to select one or a type of advertisement that is most likely to be clicked by the user to display to the user among many advertisements is a technical problem of website operation. [0003] An existing method is to count the click rate of this or this type of advertisement under a certain time, place and other attributes based on the existing historical data for one or a type of advertisement. When a webpage visit meets a certain time and place When the value of such attributes is selected, the advertisement with a relatively high click-through rate in history is selected for display. However, this method is only based o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 张阔茹立云
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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