Device and method for determining object user in mobile communication system

A technology for mobile communication systems and target users, applied in the field of devices for determining target users in mobile communication systems, can solve problems such as inability to obtain customer information and limited accuracy of target user groups, and achieve the effects of improving accuracy and facilitating analysis and processing

Inactive Publication Date: 2011-04-27
CHINA MOBILE GROUP SICHUAN
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

However, the method of obtaining target users from some specific statistical conditions through business analysis and the statistical module of the BOSS system, because the specific statistical conditions often reflect a part, the combination of multiple statistical conditions is generally as simple as "and, or" The logical relationship of the target user group obtained by it is limited, and more comprehensive customer information cannot be obtained, which will form some gaps that cannot be filled between the desire of business personnel and the actual data support

Method used

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  • Device and method for determining object user in mobile communication system
  • Device and method for determining object user in mobile communication system
  • Device and method for determining object user in mobile communication system

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Embodiment Construction

[0020] In order to make the object, technical solution and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0021] In the embodiment of the present invention, the consumption behavior source data is first obtained, then the consumption behavior source data is converted into user behavior characteristic information, and then the user behavior characteristic information is associated with the preset index data to determine the data that conforms to the index data. For target users, the collection and extraction of detailed consumption behavior source data related to user behavior characteristic information can also be realized, and target users can be matched according to the combination of user behavior characteristic information.

[0022] figure 1 It is a schematic structural diagram of a device for determining a target user in a mobile com...

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Abstract

The embodiment of the invention discloses a device and method for determining an object user in a mobile communication system. The device comprises a source data providing unit and a customer characteristic library unit, wherein the source data providing unit is used for providing consuming behavior source data of users to the customer characteristic library unit; and the customer characteristic library unit is used for converting the consuming behavior source data into user behavior characteristic information, and the user behavior characteristic information is related with the preset index data to determine the object user corresponding with the index data. After the embodiment of the invention is applied, the accuracy of an object user group can be obviously improved.

Description

technical field [0001] The present invention relates to the technical field of mobile communication, and more specifically, the present invention relates to a device and a method for determining a target user in a mobile communication system. Background technique [0002] At present, mobile communication operators often need to determine a target user group when performing marketing, product planning, etc., so as to carry out sales promotion and recommendation for this target user group. When determining the target user group, generally based on the purpose of marketing activities or product launches, some subjective experience judgments are made on the business conditions of the target users, and then the business support department conducts manual analysis from systems such as business analysis and business operation support (BOSS). Extract user data that meets the business condition. [0003] In the prior art, the target user group needs to be determined after multiple i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q50/00
Inventor 张航友
Owner CHINA MOBILE GROUP SICHUAN
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