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Geographical location information-based method and system for outputting advertisement reminding message

A technology of geographic location information and reminder messages, applied in the field of communication, can solve problems such as user instant messaging interference, poor advertising effect, and difficulty involving users

Active Publication Date: 2015-06-17
SHANGHAI LIANGMING TECH DEV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This way of pushing advertisements is difficult to relate to the user's points of interest, which not only interferes with the user's instant messaging, but also easily arouses negative emotions of the user, making the advertisement effect poor

Method used

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  • Geographical location information-based method and system for outputting advertisement reminding message
  • Geographical location information-based method and system for outputting advertisement reminding message
  • Geographical location information-based method and system for outputting advertisement reminding message

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Embodiment Construction

[0079] Embodiments of the present invention will be described in detail below in conjunction with the drawings and specific embodiments.

[0080] The terminals of the first user and the second user described in the embodiments of the present invention are terminal devices capable of geographical location positioning, such as mobile phone terminals or tablet computer terminals capable of positioning. Here, the way to obtain the current geographic location information of the terminal is: A. Satellite positioning, typically GPS (Global Positioning System) positioning, or Beidou positioning system; B. Mobile communication network positioning. The location relationship between the terminal and the base station is used for positioning. Among them, satellite positioning is the preferred way. The positioning error of the mobile communication network is on the order of more than 100 meters, which is also an optional solution. In addition, the positioning system of the terminal where ...

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Abstract

The invention provides a geographical location information-based method and a geographical location information-based system for outputting an advertisement reminding message, belonging to the technical field of communication. The geographical location information-based method comprises the following steps of: obtaining current geographical location information of a terminal in which a first user and / or a second user are or is when the condition an instant messaging message is sent to the second user by the first user is collected; obtaining advertisement data matched with the geographical location information according to the current geographical location information of the terminal in which the first user and / or second user are or is, and generating an advertisement reminding message according to the matched advertisement data; and pushing the matched advertisement reminding message of the terminal in which the second user is to a client end of the first user for outputting; and / or pushing the matched advertisement reminding message of the terminal in which the first user is to a client end of the second user, and outputting reminding information as the instant messaging message sent to the second user by the first user. By using the invention, the advertisement information and the geographical location of the users are combined, and thus the attraction of the advertisement is enhanced to ensure that better advertisement effect is achieved.

Description

technical field [0001] The invention belongs to the technical field of communication. Background technique [0002] In recent years, instant messaging platforms have become an indispensable network tool for netizens. Through the instant messaging platform, users can exchange text, sound and video on the network, share files, pictures and video information, etc., which facilitates the life, work and study of users. [0003] With the gradual increase of the user base of the instant messaging tool, how to realize the advertisement playing during the instant messaging process of the users has great commercial value. In the prior art, the instant messaging system displays and plays the advertisements one by one to the user in a certain order according to the advertisement content stored in the background database. This advertisement push method is difficult to relate to the user's point of interest, which not only interferes with the user's instant messaging, but also easily ar...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/58H04L29/08
Inventor 马宇尘刘红梅
Owner SHANGHAI LIANGMING TECH DEV
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