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Digital TV (Television) terminal capable of displaying advertisement

A technology for digital TV terminals and advertisements, applied in TV, advertisement, color TV, etc., can solve problems such as affecting the viewing effect of video images, and achieve the effect of good advertisement display effect.

Inactive Publication Date: 2013-06-12
TRIMAX TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There are already some ways to display advertisements on the OSD screen, such as placing pictures or animations in the corner of the screen, or displaying a large image to cover the full screen, but the OSD image partially or completely covers the video image, which affects the viewing effect of the video image

Method used

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  • Digital TV (Television) terminal capable of displaying advertisement
  • Digital TV (Television) terminal capable of displaying advertisement
  • Digital TV (Television) terminal capable of displaying advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] In the first step S1, the filling unit 32 of the OSD display module 30 fills and displays the advertising picture in the entire OSD screen area;

[0028] In the second step S2, the calculation unit 31 of the OSD display module calculates the corresponding area of ​​the rectangular area on the OSD screen, for example, according to the ratio of the size of the advertisement picture to the size of the entire OSD screen.

[0029] In the third step S3, the OSD transparency implementation unit 33 fills the rectangular area with transparency, the content of the rectangular area will not cover the video of the video layer, and the audience can watch the displayed video in the rectangular area.

[0030] The OSD transparency implementation unit 33 can dynamically and automatically adjust the appearance of the OSD screen using the process of alpha blending. For example, the background transparency of the OSD is automatically set via alpha blending based on the image currently bein...

Embodiment 2

[0037] In the first step S10, the calculation unit 31 of the OSD display module 30 calculates the corresponding area of ​​the rectangular area on the OSD screen according to the ratio of the size of the advertisement picture to the size of the entire OSD screen.

[0038] In the second step S20, the scaling unit 34 of the OSD display module 30 scales the video picture of the video layer to the rectangular area.

[0039] In the third step S30, the filling unit 32 of the OSD display module 30 fills and displays the advertising picture in the entire OSD screen area.

[0040]In the fourth step S40, the OSD transparent implementation unit 33 fills the rectangular area with transparency, the content of the rectangular area will not cover the video of the video layer, and the audience can watch the displayed video in the rectangular area, and its implementation method is the same as that of the first embodiment .

[0041] Through the above steps, the video can also be played in a rec...

Embodiment 3

[0044] In the first step S100, the calculation unit 31 of the OSD display module 30 calculates the corresponding area of ​​the rectangular area on the OSD screen, for example, according to the ratio of the size of the advertisement picture to the size of the entire OSD screen;

[0045] In the second step S200, the filling unit 32 of the OSD display module 30 fills and displays the advertising picture in the entire OSD screen area;

[0046] In the third step S300, the OSD transparency implementation unit 33 fills the rectangular area with transparency. The implementation method is the same as that in Embodiment 1. The scaling unit 34 of the OSD display module 30 scales the video image of the video layer to the rectangular area.

[0047] Through the above steps, the video can also be played in a rectangular area of ​​the display of the digital TV terminal, and the effect of displaying the advertising picture on the OSD screen of the digital TV terminal can also be realized.

[0...

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Abstract

The invention provides a digital TV (Television) terminal capable of displaying an advertisement. The digital TV terminal comprises an analyzing module and an OSD (On Screen Display) module, wherein the analyzing module is used for analyzing transmission data transmitted by a digital TV network into an video signal and an OSD signal, the OSD signal comprises an advertisement picture and data of a rectangular region on the advertisement picture, and the OSD module is used for displaying the advertisement picture of the OSD signal on an OSD frame of the digital TV terminal and playing a video in the rectangular region. According to the digital TV terminal provided by the invention, a video layer can be lessened and displayed in a local region of an OSD frame region, a displayed advertisement can be more enjoyable, and the effect can be better.

Description

technical field [0001] The invention relates to a digital television terminal, in particular to a digital television terminal capable of displaying advertisements. Background technique [0002] Showing commercials on television shows is a well-established business model. The traditional advertisement presentation method is to add video advertisements in the middle of TV programs by the front equipment, or add pictures or animation advertisements on the screen of TV programs, transmit them to the receiving terminal through the TV network, and play them out on the TV. [0003] OSD is the abbreviation of On Screen Display. It is applied on CRT / LCD monitors to add or change the color of some pixels in the image synchronously with the image in real time, so that it can be combined into data that humans can recognize in the image. On the screen of the display Generate some special glyphs or graphics to let users get some information. The OSD control IC can display some special f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/445H04N21/431G09F27/00
Inventor 李本秀
Owner TRIMAX TECH
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