Keyword grouping method and keyword grouping system

A grouping method and keyword technology, applied in the field of Internet applications, can solve problems such as inability to match search words, inconsistencies, and search words that cannot match creative content, etc., to achieve the effect of improving click-through rate and conversion efficiency, and improving accuracy

Active Publication Date: 2013-06-19
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, when users of promotion accounts choose keywords, due to lack of experience and other factors, they may choose keywords that do not conform to the search behavior and click habits of netizens, and cannot be well matched with related ideas.
However, the existing technology does not adjust the corresponding relationship between the keywords of the promotion unit and the creative ideas. When a search term is entered in the search engine to retrieve information, the system will place a search term corresponding to the keyword hit by the sear...

Method used

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  • Keyword grouping method and keyword grouping system
  • Keyword grouping method and keyword grouping system
  • Keyword grouping method and keyword grouping system

Examples

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example 1

[0101] Example 1: A promotion account includes 2 promotion units, of which:

[0102] The keywords of promotion unit 1 are "oral language training class", "oral language class" and "English foreign teacher class", and the corresponding idea 1 is: "{}help you achieve fluent oral English——Beijing{}, come to *** English training institution , creating the top 10 English learning modes, helping tens of thousands of students achieve their dreams of fluent oral English.”

[0103] The keyword of promotion unit 2 is "foreign teacher class", and the corresponding idea 2 is: "{}100% pure English environment - Beijing{}, quick selection *** foreign teacher English, experienced foreign teacher, pure English, rich teaching experience , try a foreign teacher class for free for a week!"

[0104] The extended words include "advanced oral English class", "basic oral English class" and "summer foreign teacher class".

[0105] First, the keywords in the promotion account are classified using th...

example 2

[0116] Assume that the keywords in the user's promotion account are "repeat the third grade of junior high school", "repeat the senior high school entrance examination", "I want to reread", "repeat is really long", "repeat is really good", "where should I go to repeat" these keywords Correspondingly, there are two ideas: Idea 1 is "Which school is the best to choose? Entrance to key high schools! Study XX Zhongfu!" and Idea 2 is "Prefer XX, and the 2011 Zhongfu scores have reached a new high."

[0117] First, use the keyword classification model to classify the keywords in the promotion account, and determine the attributes and corresponding weights of the keywords. The classification results are 6 categories, which are: "repeated reading in junior high school" with a category coefficient of A, "Repeat the senior high school entrance examination" with a category coefficient of B, "I want to repeat" with a category coefficient of C, "Is it really good to repeat" with a category co...

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Abstract

The invention provides a keyword grouping method and a keyword grouping system. The keyword grouping method comprises: A, based on the attribute of the keywords, keywords in a current promoted account are classified through a preset keyword classification module, and the weight of each key word is ensured; B, based on the semantic matched degree between the keywords and originality, keywords with the semantic matched degree satisfying requirements of a preset matched degree between the keywords and the originality in the current promoted account are selected from the keywords in each category as seed words; and C, based on the weight of each keyword, surplus keywords in the current promoted account are clustered with the seed words in each category as cores to get a grouping result of the keywords. Clustering is that the keywords are clustered in a category satisfying requirements of a preset diversity factor by calculating a diversity factor between the keywords and the seed words. The keyword grouping method and the keyword grouping system improve accuracy of matched relations between the keywords and the originality.

Description

【Technical field】 [0001] The invention relates to Internet application technology, in particular to a keyword grouping method and system. 【Background technique】 [0002] Internet promotion technology is a technology developed with the development of search engines, such as Baidu promotion, Google keyword advertising (AdWords) and advertising network (AdSense). In network promotion, a promotion unit is a small unit that manages keywords and ideas. Keywords can be product words, popular words, regional words, brand words, etc. When establishing a promotion unit, keywords with similar meanings and the same structure are generally included in the same promotion unit, so as to write ideas in a targeted manner. Creativity refers to the promotion content that is displayed in front of netizens when it is triggered after the netizens search for promotion results using search terms. The creative content is written for keywords, and generally includes title, description, and access UR...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F17/27
Inventor 葛幼姿于惊涛广宇昊
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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