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Method and system for pushing advertising content

A technology for advertising content and advertising push, which is applied in the field of communication and can solve problems such as crowding out network resources of operators

Active Publication Date: 2017-03-29
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a method and system for pushing advertising content, which can solve the problem that existing advertising content pushing methods occupy operators' network resources

Method used

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  • Method and system for pushing advertising content
  • Method and system for pushing advertising content

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Embodiment Construction

[0032] The following will clearly and completely describe the technical solution in this embodiment with reference to the drawings in this embodiment. Obviously, the described embodiment is only a part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0033] Before describing this embodiment, a network architecture of the D2D technology is first briefly introduced.

[0034] like figure 1 As shown, in a traditional carrier network, merchant terminals and user terminals are respectively connected to the advertisement push server in the network. When performing advertisement push, the merchant terminal reports advertisement content to the advertisement push server, and the advertisement push server sends the advertisement content to each user terminal. This ...

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Abstract

The invention discloses a method and system for pushing advertisement content, relates to the technical field of communication, and is invented to solve the problem that the existing advertisement content pushing method occupies network resources of operators. The method of the present invention includes: in the D2D network, verifying the legality of the advertisement content to be pushed by the broadcast terminal, if the advertisement content is legal, assigning a content identifier to the advertisement content, and pushing the advertisement content according to the content identifier, the device identifier of the broadcast terminal, and the advertisement content area ID, generate a standard key, encrypt the advertisement content according to the standard key, and send the encrypted advertisement content to the broadcast terminal, and the broadcast terminal generates a temporary key according to the content ID, device ID and area ID, and according to the temporary key key to decrypt the encrypted advertisement content, and broadcast the decrypted advertisement content to the receiving terminal through D2D technology. The present invention is mainly applied in the advertising push service based on the D2D technology.

Description

technical field [0001] The present invention relates to the field of communication technologies, in particular to a method and system for pushing advertisement content. Background technique [0002] With the rapid development of communication technology and the rapid popularization of mobile terminals such as mobile phones, the advertising push function based on communication networks has gradually become an important business for operators. In the traditional advertising push process, the merchant terminal activates the service through the operator network, obtains the advertisement push permission, and then sends the push request and the advertisement content to the advertisement push server on the network side when pushing the advertisement, and the advertisement push server sends the advertisement content forwarded to all user terminals. [0003] Usually, the target area for advertising content push is relatively densely populated, and the network resource allocation of...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/00H04W4/06H04W12/04H04L29/08H04W12/03H04W12/041
Inventor 许阳赫罡周伟高功应王志会王磊苗杰穆佳甘震高枫
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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