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Advertisement content pushing method and system

A technology for advertising content and advertising push, which is applied in the field of communications and can solve problems such as crowding network resources of operators

Active Publication Date: 2014-05-14
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a method and system for pushing advertising content, which can solve the problem that existing advertising content pushing methods occupy operators' network resources

Method used

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  • Advertisement content pushing method and system
  • Advertisement content pushing method and system
  • Advertisement content pushing method and system

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Embodiment Construction

[0032] The following will clearly and completely describe the technical solution in this embodiment with reference to the drawings in this embodiment. Obviously, the described embodiment is only a part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0033] Before describing this embodiment, a network architecture of the D2D technology is first briefly introduced.

[0034] Such as figure 1 As shown, in a traditional carrier network, merchant terminals and user terminals are respectively connected to the advertisement push server in the network. When performing advertisement push, the merchant terminal reports advertisement content to the advertisement push server, and the advertisement push server sends the advertisement content to each user terminal. Th...

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Abstract

The invention discloses an advertisement content pushing method and system, and relates to the technical field of communication. The advertisement content pushing method is invented to solve the problem that an existing advertisement content pushing mode occupies network resources of service providers. The method includes the steps that in a D2D network, legality verification is carried out on advertisement content to be pushed at a broadcast terminal, and if the advertisement content is legal, content identifications are distributed for the advertisement content; according to the content identifications, device identifications at the broadcast terminal and area identifications of the advertisement content to be pushed, a standard secret key is generated; the advertisement content is encrypted according to the standard secret key, the encrypted advertisement content is sent to the broadcast terminal, the broadcast terminal generates a temporary secret key according to the content identifications, the device identifications and the area identifications, the encrypted advertisement content is decrypted according to the temporary secret key and the decrypted advertisement content is broadcasted to a receiving terminal through the D2D technology. The advertisement content pushing method and system are mainly applied to advertisement pushing service based on the D2D technology.

Description

technical field [0001] The present invention relates to the field of communication technologies, in particular to a method and system for pushing advertisement content. Background technique [0002] With the rapid development of communication technology and the rapid popularization of mobile terminals such as mobile phones, the advertising push function based on communication networks has gradually become an important business for operators. In the traditional advertising push process, the merchant terminal activates the service through the operator network, obtains the advertisement push permission, and then sends the push request and the advertisement content to the advertisement push server on the network side when pushing the advertisement, and the advertisement push server sends the advertisement content forwarded to all user terminals. [0003] Usually, the target area for advertising content push is relatively densely populated, and the network resource allocation of...

Claims

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Application Information

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IPC IPC(8): H04W4/00H04W4/06H04W12/04H04L29/08H04W12/03H04W12/041
Inventor 许阳赫罡周伟高功应王志会王磊苗杰穆佳甘震高枫
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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