Method and device for exploring user interests

A technology of user interest and exploration device, applied in the field of Internet

Active Publication Date: 2019-07-16
BEIJING BYTEDANCE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The main purpose of the present invention is to provide a method and device for exploring user interests, so as to solve the problem in the prior art that users must actively search for the content they are interested in even if the website recommends an interest exploration portal

Method used

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  • Method and device for exploring user interests
  • Method and device for exploring user interests
  • Method and device for exploring user interests

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Embodiment Construction

[0022] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0023] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0024] It should be noted that the terms "fir...

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Abstract

The invention discloses a method and a device for exploring user interests, wherein the method for exploring the user interests comprises the following steps: obtaining an interest label which is used for identifying recommended content in which a first user is possibly interested; obtaining current to-be-recommended content; recommending an interest label and the current to-be-recommended content to a client side of the first user; and according to a click condition of the interest label on the client side, exploring the interest degree of the recommended content identified by the interest label. The method can be used for solving a problem that the user has to actively find the interest content even an interest exploring inlet is provided by a website.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular, to a method and device for exploring user interests. Background technique [0002] Today, when users browse videos and news, shop, and listen to music on the client, they may receive some recommended content, which may contain parts of interest to the user. For example, video recommendations on video websites, news recommendations on news clients, commodity recommendations on e-commerce websites, and music recommendations on music websites. At present, for the news recommendation of the news client, the mainstream recommendation method is to insert some extended content that the user is interested in into the recommended content. [0003] For example, when a user browses news, if the user clicks a lot on the news content related to Kobe or Yao Ming, the website background will think that the user is more interested in sports stars. In this way, when recommending news, the websi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 罗立新陈韬曹欢欢张一鸣
Owner BEIJING BYTEDANCE TECH CO LTD
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