Method and device for providing recommendation information

Abstract

The invention aims at providing a method, device and system for providing recommendation information. A recommendation server obtains one or more recommendation requests; then one or more pieces of recommendation information corresponding to representation information are determined according to the representation information; one or more pieces of optimal representation information corresponding to the representation information is generated in cooperation with the representation information according to the recommendation information, and the optimal representation information is provided. Compared with the prior art, through cooperation of the recommendation server, a mobile application server and a mobile device, the recommendation information provided for a mobile application of the mobile device is determined through the recommendation server based on the representation information, and the recommendation information is presented to original representation information in a link mode, so that under the condition that the user experience is not influenced, the method for recommending the information to the mobile application is achieved, the information recommendation efficiency and the information browsing efficiency are improved, and the user experience is improved.

Description

technical field [0001] The invention relates to the technical field of mobile Internet, in particular to a technology for providing recommendation information in mobile applications. Background technique [0002] With the development of the mobile Internet, the mobile Internet will be the development trend of the Internet in the future, but the content on each mobile application is relatively isolated, and due to the screen limitation of the mobile terminal, the traditional web-based information recommendation method is limited That is, for the information recommendation of mobile terminals, the traditional PC web page information recommendation and the mobile application terminal banner information recommendation have their own defects: [0003] 1. In the traditional method of recommending information on PC-side webpages, webpage recommendation information mainly consists of pop-up windows, large-format pictures\videos\text, etc., and this method of recommending information...

AI Technical Summary

Problems solved by technology

However, due to the limitations of the framework structure of mobile applications, this technology cannot be applied to mobile applications;

[0005] 3. In the recommendation of mobile application terminal banner information, first, the resource content of each mobile application only exists on its own server, the page cannot be crawled by crawlers, and the information provider cannot obtain the resource content displayed by the mobile application; second, The screen of the mobile terminal is small, and there are few positions for placing banner information; thirdly, it is difficult to target the recommended information of the banner according to the user's browsing page

[0006] Therefore, considering the above defects, it is difficult to effectively provide valuable recommendation information to mobile terminal users by using traditional PC web page information recommendation and mobile application terminal banner information recommendation methods.

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