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Television viewer interest modeling method and system

A modeling method, technology of TV viewers, applied in the direction of electrical components, image communication, selective content distribution, etc.

Active Publication Date: 2016-10-12
HEFEI UNIV OF TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The present invention provides a TV audience interest modeling method and system, which solves the technical problems of effectively reflecting user interest preferences and accurately recommending TV program information to users

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  • Television viewer interest modeling method and system
  • Television viewer interest modeling method and system

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Embodiment Construction

[0115] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0116] Embodiments of the present invention provide a TV audience interest modeling method, such as figure 1 As shown, it includes the following steps:

[0117] S1. Obtain program-on-demand data through the TV acquisition system and process the data;

[0118] Generate user historical ordering records, program basic attribute records and channel ...

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Abstract

The invention provides a television viewer interest modeling method and system, and relates to the technical field of a smart television. The method comprises the steps of S1, obtaining user on-demand data and processing the data; generating user history on-demand records, program basic attribute records and a channel electronic program menu; S2, establishing a time-based user interest preference mode and a frequency-based user interest preference mode; S3, establishing a preference mode of a user to programs; and S4, establishing a user preference matrix according to the preference models, and recommending television programs to the user according to the user preference matrix. According to the method and the system, the preference of the user to the programs is adjusted from aspects such as average duration and times of demanding for a same program by all users, and the duration and times of demanding for all programs by a single user; the new user interest preference model is established; and the television program information can be recommended to the user accurately.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a method and system for modeling TV audience interests. Background technique [0002] In recent years, with the continuous deepening of TV intelligence and Internetization, the types and quantities of TV programs have increased significantly, and various programs and news have flooded people's lives. Faced with such a large and complex content group, people can no longer obtain the information they are really interested in through simple search, and repeated frequent search methods will make people tired of choosing programs and lose interest in watching programs. [0003] In order to solve the above problems, TV program recommendation system came into being. The TV program recommendation system establishes a user interest preference model based on user historical behavior data, screens out programs that users are interested in, and quickly and accurately recommends preferred ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/466
CPCH04N21/4667H04N21/4668
Inventor 罗贺赵培胡笑旋马华伟靳鹏夏维朱默宁胡凯牛艳秋梁峥峥
Owner HEFEI UNIV OF TECH
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