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E-commerce direct marketing scheme based on member points system

An e-commerce and point-based technology, applied in the field of e-commerce development model, can solve problems such as high commodity prices and small profit margins of manufacturers, and achieve the effect of increasing wealth and improving economic and social benefits

Inactive Publication Date: 2017-01-18
苏州哈度软件有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

However, no matter whether it is a physical enterprise or an e-commerce company, the products will go through many channels such as wholesalers, retailers, and agents in the sales process, so that the profit margin of the manufacturer is small, and the price of the products is relatively high when they reach consumers. Therefore, the promotion of direct sales has a more positive effect.

Method used

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  • E-commerce direct marketing scheme based on member points system

Examples

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Comparison scheme
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Embodiment Construction

[0021] Such as figure 1 An e-commerce direct selling scheme based on membership point system shown includes the following steps:

[0022] S1: Establish an e-commerce operation platform, which is used for member login operations and physical enterprises to enter and sell. The operation platform integrates the Internet, splitting, mutual assistance, malls, and virtual currency to realize consumption value-added;

[0023] S2: Establish a membership point system, and operate by purchasing points in cash. Membership levels include general card members, silver card members, gold card members and VIP members. Ordinary members correspond to points below 1000, silver card members correspond to 1001-3000 points, gold Card members correspond to 3001-6000 points, VIP members correspond to more than 6001 points;

[0024] S3: Establish a member recommendation award.

[0025] In this embodiment, the member points system in S2 includes the following contents:

[0026] S2-1: The cash in Wal...

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Abstract

The invention discloses an e-commerce direct marketing scheme based on a member points system, comprising the following steps: S1, establishing an e-commerce operation platform for member login operation and entity enterprise settlement and sales, wherein the operation platform integrates Internet, splitting, mutual assistance, malls and virtual currency and realizes consumption appreciation; S2, establishing a member points system which is operated by buying points with cash, wherein members are divided into ordinary card members, silver card members, gold card members and VIP members; and S3, establishing a member recommendation award. According to the invention, direct marketing is performed on an e-commerce platform, operation is carried out by means of member point redemption, every consumer can increase wealth in consumption, an industry mode of multi-party win-win and shared economy is realized, and the economic and social benefits can be improved.

Description

technical field [0001] The invention relates to the development mode of the e-commerce using the direct selling scheme, in particular to an e-commerce direct selling scheme based on the membership point system. Background technique [0002] With the rapid development of network technology, the development of e-commerce has risen rapidly. E-commerce is a commercial activity centered on the exchange of commodities by means of information network technology; Activity. Because e-commerce is based on the browser / server application mode, buyers and sellers conduct various business activities without meeting each other, realizing online shopping of consumers, online transactions between merchants and online electronic payment, as well as various business activities, trading activities, and financial activities. A new type of business operation model with related comprehensive service activities. However, no matter whether it is a physical enterprise or an e-commerce company, the ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0208G06Q30/0222
Inventor 金驰
Owner 苏州哈度软件有限公司
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