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System of extracting internet advertisement material for identification and checking and method thereof

An Internet advertising and Internet technology, which is applied in the field of extracting Internet advertising materials for identification and review, and can solve problems such as poor media user experience

Inactive Publication Date: 2017-03-22
上海致效趣联科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above existing technical solutions have the following problems: the existing technical solutions lack a model for reviewing the materials of advertisements one by one, which may cause some advertisements of products that do not comply with the rules to be promoted through promotional activities, resulting in poor user experience of the media attached to the advertisements. bad situation

Method used

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  • System of extracting internet advertisement material for identification and checking and method thereof
  • System of extracting internet advertisement material for identification and checking and method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0047] When advertiser 1 puts the ID of G001 on the top bar of Taobao platform, the system will compare the material of advertiser 1 with the ad material of G001 in the database, and the comparison finds that the same material is the existing material. Without going through the review process, directly enter the advertising process.

Embodiment 2

[0049] When Advertiser 2 uses the same material A to place Youku and iQiyi, they respectively place the pop-up position of Youku ID G002 and the right rectangle position of iQiyi ID G003.

[0050] Extract material A. Material A includes four elements: image, text, monitoring link, and landing page link. It will be compared with the existing material of the Youku ID G002 ad slot, and it is found that there is no identical material. Therefore, according to its characteristic value, take the union of material A and Youku advertising slot G002 to generate the unique identification 01G002, and push the material with the unique identification 01G002 to Youku media reviewers for review. It is deemed that it meets Youku’s delivery specifications and is approved , The system reads the passing result, and the material with the unique identifier 01G002 enters the delivery process.

[0051] At the same time, the extracted material A will be compared with the existing materials of iQiyi ID G003...

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Abstract

The invention belongs to the technical field of electronic commerce, and provides a system of extracting internet advertisement material for identification and checking and a method thereof. The system comprises an extraction unit and a checking pending unit. The extraction unit is connected with the checking pending unit. The extraction unit is used for extracting advertisement material information from the internet and comparing the advertisement material information and the advertisement material stored in a database so as to judge whether the advertisement material is new material advertisement. The checking pending unit is used for checking the new advertisement material. If the judgment result indicates that the advertisement material is not the new advertisement material, the advertisement is directly putted; if the judgment result indicates that the advertisement material information is the new advertisement material, unique identification marking is performed on the new advertisement material, and the advertisement material is checked by the checking pending unit; and the advertisement is putted if checking is passed and the checked advertisement material information is stored in the database, or the advertisement is not putted. The situation of delivering the advertisement of which the advertisement material does not meet the rules can be avoided so that the advertisement information displayed to users is ensured to be the advertisement constantly meeting the advertisement rules.

Description

Technical field [0001] The invention belongs to the technical field of electronic commerce, and particularly relates to a system and method for extracting Internet advertising materials for identification and review. Background technique [0002] Driven by the general trend of global informatization, the information service industry has become the leading industry in the 21st century, directly promoting the development of Internet advertising. The Internet affects all aspects of people's lives. Therefore, advertising on the Internet and network marketing have also become popular promotion methods adopted by various businesses. In the prior art, when a merchant participates in an advertising promotion activity, it is necessary to provide advertising materials such as product or activity pictures, graphics and texts as a promotion carrier, and trigger the system to review the advertising materials. [0003] Currently, the technical solutions provided by the prior art are: (1) Intern...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 余峰
Owner 上海致效趣联科技有限公司
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