Method and device for pushing application information of application distribution platforms

Abstract

Embodiments of the invention provide a method and device for pushing application information of application distribution platforms. The method comprises the following steps of: generating first application associated information according to user behavior data aiming at an application; generating second application associated information according to description information of the application; combining the first application associated information and the second application associated information to obtain third application associated information; and pushing application information adapted to a client to the client by adoption of the third application associated information. According to the embodiments of the invention, the adaptability between the application and the client is greatly improved, the pushing precision is improved, the user can obtain required application information, and the resource occupation of the application distribution platforms is decreased.

Description

technical field [0001] The present invention relates to the technical field of computer processing, in particular to an application information pushing method of an application distribution platform and an application information pushing device of an application distribution platform. Background technique [0002] With the rapid development of the Internet, the amount of information on the Internet has increased dramatically, and major websites are increasingly oriented to more refined services. [0003] In order to increase user stickiness, many web platforms will push some information to users. For application distribution platforms, they often push some application information to users. [0004] Most of the application information now simply shows that the user has browsed the same type of application on the platform, and the form of pushing application information is single, and the coverage of business objects is low. [0005] Therefore, the application information pus...

AI Technical Summary

Problems solved by technology

[0004] Most of the application information now simply shows that the user has browsed the same type of application on the platform, and the form of pushing application information is single, and the coverage of business objects is low.

[0005] Therefore, the application information pushed by the application distribution platform to each user may not be needed. These application information are often intercepted by users as spam or malicious behavior, which greatly affects the user's online experience.

[0006] On the one hand, these application information that do not match the needs of users not only occupy the resources of the platform server, but also cause unnecessary resource occupation and waste

[0007] On the other hand, users need to obtain the application information they need, and usually search for business objects in the network, search, compare, and filter massive information to obtain the required application information. Moreover, it will greatly increase the burden on each server in the network and consume more resources of clients and servers.

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